Pure Barre

With 500+ studios across the U.S. and Canada, Pure Barre is the industry leader and only barre concept to make Entrepreneur's Franchise 500 list. Thanks to an ever-expanding network of dedicated studio owners, our passionate fan base has been stronger.

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Pure Barre Franchise Cost and Requirements for 2022


You've grown so much. How do you plan to continue to provide a high level of support to your franchisees?

Answer: Pure Barre is proud to be the leader in the barre segment, with four times as many studios as the next largest barre concept. This leads to brand awareness, which ultimately leads to new clients to franchisees studios. We have growth in a very thoughtful way and take pride in partnering with only the strongest franchisees, and plan to continue that in the future.

How does Pure Barre help me market my studio locally?
Answer: Pure Barre is here to support you, and it's our desire that your studio perform at its optimal level. In addition to national branding, we also have resources dedicated to local level marketing. While it's up to you to execute, our staff can provide helpful tools and templates in addition to consulting advice on best practices.

Top Selling Points:

  • Sustainability: Barre has been around for more than a decade and has grown exponentially
  • Semi-Absentee: As an Executive Model, you can effectively hire someone to Manage the Studio
  • Proven Business Model: Concept opened in 2001 and has 520 operating locations today; very similar model to Club Pilates
  • 100% Ecommerce business: clients pay online
  • Hundreds of A-quality retail locations: a unique brand with no direct franchise competitor
  • Fast ramp up: Low overhead model creates a fast path to profitability
  • Demand: Growing Obesity, Aging Population; All-age, uni-sex broad market creates High demand for services

Company Details

Established: 2001
First Unit Franchised: 2007
Franchised Units: 710+
Company Owned Units: 0
States Registered In: FDD re-filed
Canada Franchises: Yes - accepting Canadian referrals
International Franchises: Yes - not accepting international referrals at this time

Support and Training Offered By Pure Barre

Financial Assistance Provided: NA

Site Selection Assistance: We will assign franchisee a local commercial RE broker to aid in their site selection process. This broker works on all XPO brands in the market and can leverage relationships with landlords where we have already placed XPO units. We also have a VP of Real Estate on the XPO level who works to build relationships with national REITs and also pre-approves sites throughout the county (we currently have 800+ pre approved sites). 

Lease Negotiation Assistance: Our XPO RE team & the local broker will help with the LOI & lease negotiations. We also have a panel of pre-approved attorneys to review/approve all lease language.

Recruiting Assistance: XPO has a national recruiter who will help franchisees with job postings.

Co-Operative Advertising: No

Strong Starts

  • Site selection and real estate assistance
  • Studio construction management
  • Initial owner training (3 days)
  • Initial GM Training (3 days)
  • Teacher training (4 days)
  • Business and Sales Training Provided on on-going basis

Ongoing Support

  • Operation support calls to track business progress
  • Field Support Visits
  • Marketing Support
  • Continued Education for Instructors and Sales Team
  • Apparel and Retail Merchandising Support

Real Estate and Construction Support

  • Local Brokerage Network to assist in every aspect of real estate
  • Site Evaluation
  • Site Selection
  • Lease Review
  • Architecture
  • Engineering
  • Construction Management

2022 Franchise Requirements Needed to Own a Pure Barre Franchise.

What does a Pure Barre Franchise Cost?

Pure Barre franchise fees for 2022:

Total Investment: $202,490-$461,546

Cash Investment: $100,000

Minimum Net Worth: $500,000

Franchise Fee: $60,000
Royalty: 7%
Average Number of Employees: 7-10
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: No

Is Pure Barre a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Pure Barre is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Pure Barre a Home Based franchise?

No. Pure Barre is not a home based franchise opportunity.

What Do Pure Barre Franchise Owners Make?

Click here to find out how much Pure Barre franchisees make. Pure Barre offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Pure Barre a Master Franchise Opportunity?

No. Pure Barre is not a master franchise opportunity.

Does Pure Barre Offer a Veteran Discount?

No. Pure Barre franchise does not offer a veteran discount.

Does Pure Barre Work with E2 Visa and EB-5 Visa Candidates?

Yes. Pure Barre franchise does work with E2 Visa and EB-5 Visa candidates.

Is Pure Barre Looking for Franchisees in Canada?

Yes. Pure Barre franchise is looking for Canada franchisees.

Is Pure Barre Looking for International franchisees?

No. Pure Barre franchise is not looking for International franchisees.

Additional Information

Additional Categories

Fitness, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Pure Barre Franchises for Sale

Click Here to inquire about existing Pure Barre franchises for sale. We may have Pure Barre franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.