The Exercise Coach

A LOW-COST, SIMPLE and PROFITABLE franchise. This is a boutique fitness concept that offers personal training that is particularly appealing to people over 50, but also attractive to folks who need to become more fit yet have resisted joining a traditional gym, or have failed when they tried that approach.

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The Exercise Coach

The Exercise Coach Franchise Cost and Requirements for 2024


The name of the franchise is The Exercise Coach. A LOW-COST, SIMPLE and PROFITABLE franchise. This is a boutique fitness concept that offers personal training that is particularly appealing to people over 50, but also attractive to folks who need to become more fit yet have resisted joining a traditional gym, or have failed when they tried that approach.

The focus of the founder of the Exercise Coach from the beginning was to develop a way to offer an intense workout of shorter duration that produced results through a high intensity yet safe and approachable regimen.

The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just two twenty-minute workouts a week. The workouts take place on a scheduled basis in a semiprivate setting, where the members work directly with their "exercise coach." The workout uses specialized equipment (5 machines manufactured by their sister company, 3 Cardio that utilize a technology they developed and 3 other pieces of equipment). All of the workouts evolve around the specialized use of this equipment.

KEY TRAITS of business model:

  • Investment Level - For new model that operates in office building with smaller square footage, approximately $76K - $174k total investment. For high traffic retail locations with larger footprint about $150K - $250k to open.
  • Break Even: units reach break-even quickly with a relatively low number of members. Far below membership numbers required by even smaller gym concepts.
  • Lifestyle opportunity: owner has increasing flexibility as business grows. 74% of current franchisees are multi-unit franchisees.

Company Details

Established: 2000
First Unit Franchised: 2011
Franchised Units: 350
Company Owned Units: 0

Registered in Non-Registered states, CA, IL, IN, MI, MN, ND, RI, SD, VA & WI

Canada Franchises: No
International Franchises: No

Support and Training Offered By The Exercise Coach

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Franchisor Training Systems:

  • Initial training - 5 days classroom, 2 - 5 days observation, hands-on and onsite. Covers operations, sales and marketing, human resources, customer service. How to use technology. Pre-build-out training. Includes national personal training certification for all trainers/coaches.
  • Certification Process Online/Remote Training Available
  • On call support by the leadership team.

Tell your candidate during presentation two things: First, have them go to website and find Testimonial page and read through. Second, tell them they will not fully understand the how the 20 minute works without a trip to either Chicago or Houston!

2024 Franchise Requirements Needed to Own a The Exercise Coach Franchise.

What does a The Exercise Coach Franchise Cost?

The Exercise Coach franchise fees for 2024:

Cash Investment: $100,000
Total Investment: $136,009 - 348,564
Minimum Net Worth: $250,000
Franchise Fee: $49,500
Royalty: 6% or $1,000, whichever is greater. No royalties for the first month. 
Average Number of Employees: 3-5
Item 19: Yes
Visa Candidates: No
Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes

Is The Exercise Coach a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. The Exercise Coach is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is The Exercise Coach a Home Based franchise?

No. The Exercise Coach is not a home based franchise opportunity.

What Do The Exercise Coach Franchise Owners Make?

Click here to find out how much The Exercise Coach franchisees make. The Exercise Coach offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is The Exercise Coach a Master Franchise Opportunity?

No. The Exercise Coach is not a master franchise opportunity.

Does The Exercise Coach Offer a Veteran Discount?

Yes. The Exercise Coach franchise does offer a veteran discount.

Does The Exercise Coach Work with E2 Visa and EB-5 Visa Candidates?

No. The Exercise Coach franchise does not work with E2 Visa and EB-5 Visa candidates.

Is The Exercise Coach Looking for Franchisees in Canada?

No. The Exercise Coach franchise is not looking for Canada franchisees.

Is The Exercise Coach Looking for International franchisees?

No. The Exercise Coach franchise is not looking for International franchisees.

Where can I see The Exercise Coach's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Fitness, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


The Exercise Coach Franchises for Sale

Click Here to inquire about existing The Exercise Coach franchises for sale. We may have The Exercise Coach franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.