The name of the franchise is The Exercise Coach. A LOW-COST, SIMPLE
and PROFITABLE franchise. This is a boutique fitness concept that
offers personal training that is particularly appealing to people
over 50, but also attractive to folks who need to become more fit
yet have resisted joining a traditional gym, or have failed when
they tried that approach.
The focus of the founder of the Exercise Coach from the beginning
was to develop a way to offer an intense workout of shorter
duration that produced results through a high intensity yet safe
and approachable regimen.
The Exercise Coach offers an exercise routine that dramatically
improves the fitness of its members in just two twenty-minute
workouts a week. The workouts take place on a scheduled basis in a
semiprivate setting, where the members work directly with their
"exercise coach." The workout uses specialized equipment (5
machines manufactured by their sister company, 3 Cardio that
utilize a technology they developed and 3 other pieces of
equipment). All of the workouts evolve around the specialized use
of this equipment.
KEY TRAITS of business model:
- Investment Level ‐ For new model that operates in
office building with smaller square footage, approximately $76K -
$174k total investment. For high traffic retail locations with
larger footprint about $150K - $250k to open.
- Break Even: units reach break-even quickly with a relatively
low number of members. Far below membership numbers required by
even smaller gym concepts.
- Lifestyle opportunity: owner has increasing flexibility as
business grows. 74% of current franchisees are multi-unit
franchisees.