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Set The Stage

Set the Stage is the leader in the Home Staging and Short-Term Rental furnishing industry. This is a recession resistant business with multiple revenue streams and a proven business model for quick scalability. Furnishing revenue makes up 45% of our sales - Set The Stage is just as much a furnishing business as a staging business.  We are the largest Home Staging and Short-Term Rental furnishing franchise. Since 2016 we have operated with systems and processes that allow you to scale quicker, generate more revenue faster and create more freedom of time.

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Set The Stage
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Set The Stage Franchise Cost and Requirements for 2026

Background

SET THE STAGE FOR SUCCESS WITH A PROVEN AND INNOVATIVE
MARKETING AND SALES MODEL

WE PROVIDE Professional services and products to multiple Billion Dollar Industries including Real Estate, Home Builders and Furnishings.

SEE IT, LOVE IT, GOTTA HAVE IT! Innovative furniture and décor marketing and sales within every Vacant Home, Model Home and Short Term Rental Home Staging project, as well as, in featured online Staging Collections.

OUR CLIENTS ARE Home Sellers, Real Estate Agents, Home Builders, Real Estate Investors and Furnishings Consumers.

WHY A HOME STAGING AND FURNISHINGS BUSINESS?
We have found a genius way to showcase and market trending furnishings to consumers through our "temporary bricks and mortar showrooms" and give amazing business opportunities to individuals that are passionate about design, furniture and décor.

? This is not work...it is "Fun with Purpose & Pay!"
? Capitalize within multiple Billion Dollar Industries including Real Estate, Home Builders and Furnishings.
? Unlimited potential with high margins, low overhead, cash flow friendly and extremely profitable.
? Multi-revenue streams in scope of services and products
? Aggressive setup and launch for immediate success
? Innovative and automated systems and technology for scalability, sustainability and profitability
? Deeply discounted wholesale buying power with top furnishing vendors
? Extremely low employee turnover due to team member fulfillment and purpose
? Recession resilient - Homes will always be selling. Successful in a Sellers or Buyers Market.
? Pandemic resilient - Real Estate is an "essential" industry
? Low overhead - A large office/warehouse space is not needed to get started, and minimal staffing is required. No need to scale by building a fleet of trucks that require maintenance and parking space.

Company Details

Established: 2016
First Unit Franchised: 2022
Franchised Units: 1
Company Owned Units: 123
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, California, CA (PENDING) Colorado - CO, Connecticut - CT (PENDING), Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID - Illinois, IL (PENDING) - Indiana, IN - Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Maryland-MD (PENDING), Michigan- MI, Mississippi - Minnesota - MN (PENDING) - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New York- NY (PENDING)  New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island- RI (PENDING) , South Carolina - SC, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA(PENDING) , West Virginia - WV, Wisconsin - WI , Wyoming - WY, 
Canada Franchises: No
International Franchises: No

Support and Training Offered By Set The Stage

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Recruiting Assistance: Yes
Cooperative Advertising: No
Training:
SET THE STAGE FRANCHISE SUPPORT
We provide extensive support in all aspects of business set-up, initial training, launching and on-going operational support. Our systems encompass everything a franchise owner needs for success including Marketing & Sales, Operations, Management, Financial Tracking, & Technology. Below are just some of the additional help we offer when launching a franchise:

  • Assist with selecting a favorable warehouse location
  • Assist with finding reliable furniture movers
  • Assist with warehouse design, set up and inventory flow
  • Assist with finding and hiring great team members
  • Assist setting up presentation appointments at real estate brokerages and builders and investor associations
  • Assist setting up staging consultations
  • Assist setting up Set The Stage APP and inventory input
  • Online training program for Staging Managers, Stagers, PLC Consultants, Project Managers and Movers
  • STS Comprehensive Operations Manual including document templates, forms, marketing materials, etc.
  • SET THE STAGE® Home Office offers continual offers continual business development support and additional training options.
  • Regular Collaborative Meetings, Conferences and Retreats with STS Home Office and other Franchisee

 

SET THE STAGE CORPORATE ASSETS
? Deep wholesale discount furniture and décor distributors under the Set The Stage Buying Group
? Set The Stage National Trademark, Logos and Brand
? Exclusive Set The Stage APP
? Proprietary Operations Manual

2026 Franchise Requirements Needed to Own a Set The Stage Franchise.

What does a Set The Stage Franchise Cost?

Set The Stage franchise fees for 2026:

Total Investment: $204,150- $261,345
Minimum Net Worth: 300,000
Franchise Fee: $59,500
Royalty: 6%
Ad: 2%
Item 19: Yes - Average Revenue $679,723; Top Performing Location $1,359,756  in 3rd year of operation. 
Average Number of Employees: 2-4 (1099 - part- part-time)
Visa Candidates: Yes
Passive Ownership: No
Semi-Passive Ownership: Yes, Executive Owner with Manager -
Home-Based: Yes (with a small warehouse/design studio)
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes (10% OFF of first Unit of Territorry) $53,550

Is Set The Stage a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Set The Stage is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Set The Stage a Home Based franchise?

Yes. Set The Stage is a home based franchise opportunity.

What Do Set The Stage Franchise Owners Make?

Click here to find out how much Set The Stage franchisees make. Set The Stage offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Set The Stage a Master Franchise Opportunity?

No. Set The Stage is not a master franchise opportunity.

Does Set The Stage Offer a Veteran Discount?

Yes. Set The Stage franchise does offer a veteran discount.

Does Set The Stage Work with E2 Visa and EB-5 Visa Candidates?

Yes. Set The Stage franchise does work with E2 Visa and EB-5 Visa candidates.

Is Set The Stage Looking for Franchisees in Canada?

No. Set The Stage franchise is not looking for Canada franchisees.

Is Set The Stage Looking for International franchisees?

No. Set The Stage franchise is not looking for International franchisees.

Where can I see Set The Stage's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Home Services, Miscellaneous & Unique, Real Estate, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$50,000 - $100,000

Master Franchise

No

Passive Franchise

Yes

Home Based Franchise

Yes

Item 19 Franchise

Yes

Veteran Discount

Yes

B2B

Yes

Franchise Opportunities in Canada

No

International Franchise Opportunities

No

E2 Visa Franchise

Yes

Set The Stage Franchise Reviews

Set The Stage Franchises for Sale

Click Here to inquire about existing Set The Stage franchises for sale. We may have Set The Stage franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.

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