Well Hello, Sugar
What is that stuff? "It's sugar!" says Aimee Blake, the Founder
of Sugar Sugar. Sugar Sugar is the rapidly growing spa concept
specializing in organic sugaring hair removal and organic airbrush
Based in Scottsdale, Arizona, Sugar Sugar™ is the nation's only
all-organic, sugaring franchise. Created at Aimee's kitchen table
in 2012, the business offers sugaring, organic airbrush tanning and
organic and vegan facials. Aimee says Sugar Sugar is committed to
changing both the client expectation and the employee career
outlook. "We knew aestheticians weren't performing the type of
services they wanted and therefore, clients weren't getting the
services they were paying for. That is what was happening with me.
So that's what we set out to change about the business."
Walking in to Sugar Sugar™, that is obvious. The company is
modern, clean, smart and genuine. It doesn't take long to notice
this is a fast-paced, all natural spa setting for professional man
We know you conceptualized Sugar Sugar at your kitchen table,
how did that start? "In late 2012 we were visiting William's family
in Scottsdale, Arizona. I wanted a "me day" and looked into getting
sugared and a facial. I had fallen in love with sugaring while
living in Seattle. Talk about a game changer for me and my
After a thorough Google search, she realized there were no
sugaring places in Arizona. "I knew sugaring could be a better
method if executed correctly," said Blake. "But no one had built a
centralized, consistent and clean sugaring business capable of
scaling. I recruited my husband, William. And that's what we set
out to create."
William had owned a digital advertising agency specializing in
advanced content creating and media buying. That has helped Sugar
Sugar with it's clean, scalable branding. The company creates it's
own content and uses actual clients in it's campaigns.
They haven't looked back since. With two corporate locations,
two more on the way and talks for franchises in California and
Texas; the company is growing quickly thanks to an advanced
franchise infrastructure and a state-of-the-art membership plan.
It's obvious Sugar Sugar's success from listening to the consumer
and to the woman, then building solid, smart systems. Sugar Sugar
is the next HUGE thing.