The Exercise Coach

The Exercise Coach is a semi-private personal training studio. Our proprietary exercise equipment and data management system allows clients to achieve maximum results in just 2, 20-minute workouts per week. Our studios provide Right Intensity exercise, consisting of bio-adaptive strength and cardio programs designed to maximize results while removing nearly all risk of injury. We cater our studios and programs to the affluent baby boomer demographic - 40-65 year old executives, semi-retired professionals and local business owners.

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The Exercise Coach

The Exercise Coach Franchise Cost and Requirements for 2024


The Exercise Coach franchise is a comprehensive, turnkey business system that is extremely rewarding to those who are passionate about delivering high-quality service that truly helps people. We provide custom solutions in each and every area of the business operations. The Exercise Coach system allows franchisees to operate a personal training studio with no previous fitness experience, and to deliver the most advanced and effective workouts in the world.

Personal training has always been a personality-driven industry. If a trainer leaves a studio or area, the clients are left trying to find the next trainer they can trust with their fitness goals. The Exercise Coach advantage over traditional training is our proven process of service delivery. Our studio owners are not reliant on a specific trainer to make the studio successful. It is about the process and protocols, not the trainer.

What all this means for the client experience is that, no matter which Exercise Coach they belong to, or which trainer they work with, they'll receive the same high quality workout and results. Additionally, this allows franchisees from outside the exercise industry to provide the highest quality fitness and exercise solutions without needing a degree or years of experience.

Company Details

Established: 2000
First Unit Franchised: 2010
Franchised Units: 30 open 50 sold
Company Owned Units: 2
States Registered In: Illinois, Maryland, Virginia
Canada Franchises: No
International Franchises: No

Support and Training Offered By The Exercise Coach

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training: Customized on-line training prior to attending franchise training at Chicago area headquarters. 1 week of hands-on training for owners and employees at headquarters - remote training and certification available once first coaches are trained. All personal training certifications provided by franchisor.
Other Info: As a boutique fitness brand, we are looking for franchise locations in larger metro markets with higher income household demographics and predominantly sell multiple unit franchise agreeements.

2024 Franchise Requirements Needed to Own a The Exercise Coach Franchise.

What does a The Exercise Coach Franchise Cost?

The Exercise Coach franchise fees for 2024:

Cash Investment: $150,000-$250,000
Total Investment: $150,000-250,000
Minimum Net Worth: $500,000
Franchise Fee: $37,500, $25,000 for multiples
Royalty: 6%
Average Number of Employees: 4
Item 19 No
SBA Approved No
Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No

Is The Exercise Coach a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. The Exercise Coach is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is The Exercise Coach a Home Based franchise?

No. The Exercise Coach is not a home based franchise opportunity.

What Do The Exercise Coach Franchise Owners Make?

This information is not available. The Exercise Coach does not offer an Item 19 in their Franchise Disclosure Document.

Is The Exercise Coach a Master Franchise Opportunity?

Yes. The Exercise Coach is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does The Exercise Coach Offer a Veteran Discount?

Yes. The Exercise Coach franchise does offer a veteran discount.

Does The Exercise Coach Work with E2 Visa and EB-5 Visa Candidates?

No. The Exercise Coach franchise does not work with E2 Visa and EB-5 Visa candidates.

Is The Exercise Coach Looking for Franchisees in Canada?

No. The Exercise Coach franchise is not looking for Canada franchisees.

Is The Exercise Coach Looking for International franchisees?

No. The Exercise Coach franchise is not looking for International franchisees.

Where can I see The Exercise Coach's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Health, Beauty & Nutrition, Fitness, Non Food Franchises

Number of Units Open

20-50 UNITS

Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


The Exercise Coach Franchises for Sale

Click Here to inquire about existing The Exercise Coach franchises for sale. We may have The Exercise Coach franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.