Body20

Body20 revolutionizes fitness with 20-minute weekly technology-driven workouts that strengthen both body and life, while providing franchisees with comprehensive backend and member-facing support for success.

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Body20 Franchise Cost and Requirements for 2025

Background

Our mission is to change the way that people work out by helping EVERY.BODY.UNLEASH their super-human potential to strengthen their bodies and lives through time-constrained technology training. In just 20 minutes per week, our goal is to materially impact the other 10,060 minutes.
We offer multiple layers of support to our franchisees! Sequel, our parent company, focuses on backend support in areas such as real estate, construction, national marketing, recruiting, etc. Body20 C Suite focuses on day-to-day member-facing support, like sales, coaching, education, marketing, and technology.

Company Details

Established: 2017
First Unit Franchised: 2018
Franchised Units: 61
Company Owned Units: 1
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Hawaii - HI, Idaho - ID, Indiana - IN, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Michigan - MI, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, South Dakota - SD, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, West Virginia - WV, Wisconsin - WI, Wyoming - WY
Canada Franchises: No

Support and Training Offered By Body20

Financial Assistance Provided: No

Site Selection Assistance: Yes
Specify: We offer full in-house site selection support through our parent company Sequel Brands.

Lease Negotiation Assistance: Yes
Specify: We offer full in-house lease negotiation assistance through our parent company Sequel Brands.

Recruiting Assistance: Yes
Specify: We offer recruiting assistance through our parent company Sequel Brands.

Co-operative Advertising: Yes
Specify: We have two layers of marketing support - one at the Pilates Addiction level and another at the level of our Parent Company, Sequel Brands.

Training:

2025 Franchise Requirements Needed to Own a Body20 Franchise.

What does a Body20 Franchise Cost?

Body20 franchise fees for 2025:

Cash Investment: $265,512 - $427,833
Total Investment: $265,512 - $427,833
Minimum Net Worth: $400,000
Single Unit Franchise Fee: $65,000
Franchise Fee for Each Additional Unit: 1-2 Studios - $65k each, 3-5 Studios - $55k each, 6-9 Studios - $45k each, 10+ Studios - $35k each
Royalty: 8%
Ad Fee: 2%
Other Fees: Marketing, Technology, etc.
Average Number of Employees at Start/at Maturity: 3-5
Item 19: Yes
Visa Candidates: No
Passive Ownership: No
Semi-Passive Ownership: Yes
Specify: In the early stages of business, the owner handles construction, vendor relations, permitting, and lease negotiations with the support of the franchisor. Once a Letter of Intent (LOI) is in place, marketing begins, and the pre-sale process starts. They typically hire a general manager (GM), often their sales head, to manage sales once the LOI is signed while they continue to oversee construction and other operational tasks.
After opening, the GM also handles hiring, grassroots marketing, and daily studio operations. The owner's role shifts to managing the GM, setting KPIs, and overseeing budgets and customer experience after the studio opens.
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes(10% off the Initial Franchise Fee)

Is Body20 a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Body20 is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Body20 a Home Based franchise?

No. Body20 is not a home based franchise opportunity.

What Do Body20 Franchise Owners Make?

Click here to find out how much Body20 franchisees make. Body20 offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Body20 a Master Franchise Opportunity?

No. Body20 is not a master franchise opportunity.

Does Body20 Offer a Veteran Discount?

Yes. Body20 franchise does offer a veteran discount.

Does Body20 Work with E2 Visa and EB-5 Visa Candidates?

No. Body20 franchise does not work with E2 Visa and EB-5 Visa candidates.

Is Body20 Looking for Franchisees in Canada?

No. Body20 franchise is not looking for Canada franchisees.

Is Body20 Looking for International franchisees?

No. Body20 franchise is not looking for International franchisees.

Where can I see Body20's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Fitness, Recently Added Franchises, Non Food Franchises

Number of Units Open

50-100 UNITS

Cash Required

More than $250,000

Master Franchise

No

Passive Franchise

No

Home Based Franchise

No

Item 19 Franchise

Yes

Veteran Discount

No

B2B

No

Franchise Opportunities in Canada

No

International Franchise Opportunities

No

E2 Visa Franchise

No

Body20 Franchises for Sale

Click Here to inquire about existing Body20 franchises for sale. We may have Body20 franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.