The NOW massage

The NOW is a boutique massage studio and lifestyle brand that provides a space to escape the daily pressures of life. Founded on the idea of being in the moment, The NOW fills the void in the market for a high-quality, affordable massage in a serene setting-without the need to commit to the whole spa experience.

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The NOW massage

The NOW massage Franchise Cost and Requirements for 2023


Competitive advantage of The NOW
  • The NOW offers a completely different environment and consumer experience, one that both prospective guests and prospective franchise partners are attracted to.
  • Our core consumer is the untapped audience of 147 Million people in the Generation Y & Z segments who are not drawn to the options in the marketplace today.
  • Our unique approach also reduces the investment level needed by the owner which in turn drives faster ramp times and revenue growth.
  • 3-4 Week Build Out vs 3-4 Months
    • Little no HVAC upgrades
    • Reduced contractor labor
    • No drop ceiling
    • Little to no custom built ins
    • Simplistic audio
    • Minimal drywall/frame
    • No tile
    • Simplistic signage
    • Little to no millwork
    • Not paint intensive
  • Highly disruptive membership model + enhancement add-ons
Top selling points:
  • Average gross sales of $2.2MIL
  • Sustainability: successful business open since 2016. Massage is no longer viewed as a luxury service, but as an essential part of health care. 62 percent of adult Americans who had a massage between July 2017 and July 2018 received it for medical or health reasons such as pain management, injury rehabilitation, or overall wellness. In July 2018, roughly fifty million American adults (46 percent) had discussed massage therapy with their doctors or health care providers in the previous year.
  • Absentee: as an executive model, you can effectively hire someone to manage
  • Proven business model: the business model has been proven and fine tuned
  • Demand: Research estimates that massage therapy was a $18 billion industry in the country in 2018. By comparison, in 2005, massage therapy was projected to be a $6 to $11 billion a year industry
  • Fast ramp up: support provided throughout build out, launch and ongoing management of your location(s)

Company Details

Established: 2014
First Unit Franchised: 2019
Franchised Units: 146, 43 open
Company Owned Units: 4
States Registered In: All except ND, SD. 
Deferral fee requirement in VA only.
Canada Franchises: No
International Franchises: No

Support and Training Offered By The NOW massage

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training: real estate and construction support, on-going support and training, field support, franchise partner feedback, FAC in place, committee meeting with corporate, annual conference, marketing, pr and advertising support, influencer marketing support

Strong starts

  • site selection and lease negotiation
  • location construction management
  • franchise partner and manager training (digital + live)
  • influencer marketing
  • grand opening public relations
  • social & digital marketing
  • assigned managers manual
  • 3 day in-store franchise partner learning modules
  • 10 day onsite staff training with field consultant
  • modular and online training

Ongoing support

  • monthly support calls - to track business progress
  • weekly newsletters
  • online training modules throughout the year
  • benchmarking and kpi tracking
  • 2x yearly field support visits - bi annual review
  • turn key annual marketing calendar
  • localized marketing creative content
  • marketing support

Real estate and construction support

  • exceptional national vendors assist in every aspect of real estate
  • site evaluation
  • site selection
  • lease negotiation
  • lease review
  • architecture
  • engineering
  • construction management
  • turn-key builds

2023 Franchise Requirements Needed to Own a The NOW massage Franchise.

What does a The NOW massage Franchise Cost?

The NOW massage franchise fees for 2023:

Cash Investment: $150,000
Total Investment: $477,459 - 819,109
Minimum Net Worth: $750,000
Minimum Liquid: $200,000
Franchise Fee: $60,000
Royalty: 6%
Ad: 2%
Average Number of Employees: 15-30
Item 19: Yes
Visa Candidates: No
Passive Ownership: No
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: No

Is The NOW massage a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. The NOW massage is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is The NOW massage a Home Based franchise?

No. The NOW massage is not a home based franchise opportunity.

What Do The NOW massage Franchise Owners Make?

Click here to find out how much The NOW massage franchisees make. The NOW massage offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is The NOW massage a Master Franchise Opportunity?

No. The NOW massage is not a master franchise opportunity.

Does The NOW massage Offer a Veteran Discount?

No. The NOW massage franchise does not offer a veteran discount.

Does The NOW massage Work with E2 Visa and EB-5 Visa Candidates?

No. The NOW massage franchise does not work with E2 Visa and EB-5 Visa candidates.

Is The NOW massage Looking for Franchisees in Canada?

No. The NOW massage franchise is not looking for Canada franchisees.

Is The NOW massage Looking for International franchisees?

No. The NOW massage franchise is not looking for International franchisees.

Additional Information

Additional Categories

Health, Beauty & Nutrition, Non Food Franchises

Number of Units Open

20-50 UNITS

Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


The NOW massage Franchises for Sale

Click Here to inquire about existing The NOW massage franchises for sale. We may have The NOW massage franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.