Yoga-urt was founded by Melissa Schulman. The healthy frozen yogurt brand is committed to using the best ingredients, including dairy free, soy-free, organic, and natural ingredients with no artificial flavors, sweeteners or preservatives. The brand believes in offering nourishment for those looking to have a better life. The concept came about from Schulman's desire to create a healthier frozen yogurt in 2011. The vision became a reality, and Yoga-urt is the first vegan soft serve spot to franchise. The brand has received great press from major magazines and has celebrity fans like Billie Eilish and Rooney Mara. But Yoga-urt's dedication to using fresh ingredients isn't the only thing that sets it apart. The brand spends four to six hours a day making its soft serve from scratch. The brand also goes beyond vegan by adding a blend of four beneficial bacteria, including L Casei, L Rhamnosus, L Acidophilus, and B. Bifidum. No not does this add to the richness of the yogurt, but it helps with digestive health. On top of that, the brand is kosher certified so everyone can enjoy their creamy, delicious treats.
As the brand grows and expands, it is looking for quality, qualified franchise partners. Franchisees do business for themselves, but not by themselves. Franchisees benefit from the frozen yogurt franchise's business model, and the initial investment ranges between $290K - $420K, which includes a franchise fee of $29,000. Royalties and other ongoing fees are established at predetermined intervals. For the first three months, royalties are waived; for months 4-12, royalties are 5%; and yearly royalties after that are 6%.