sweetFrog is proud to be North America's tastiest and "hoppiest" self-serve frozen yogurt franchise. sweetFrog is the place within each community where neighbors congregate and enjoy the warm, family-friendly environment that can be found in each and every sweetFrog location. Our stores have become pillars in each community, hosting little league celebrations, school fundraisers, and even birthday parties.

Interested in Franchise Ownership?

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sweetFrog Franchise Cost and Requirements for 2022


The sweetFrog Advantage

It's no secret that self-serve frozen yogurt has become one of the fastest-growing concepts in the nation! Consumers are falling in love with choosing their own flavors and topping combinations! Given the multiple investment opportunities that exist today for self-serve frozen yogurt, what makes sweetFrog stand out from the rest? The answer is simple: through the highest quality product, a localized flair, and two loveable mascots, sweetFrog emanates a warm, family-friendly environment that communities across the nation are embracing.

Passionate About Our Community
At sweetFrog, our business is premium frozen yogurt, but our passion is the human connection! In each one of our sweetFrog locations, you'll find that we are active members of our community. We sponsor the local Little Leagues, support the Girl Scouts of America, donate our time and resources to local charities, and much more. We strive to be more than just a business - we strive to be your neighbor.

Our training program takes place in Richmond, VA over a four day period where we will walk you through all aspects of operating a sweetFrog franchise. We utilize both in the classroom training covering Marketing, HR, Accounting etc. and then also take our new members to one of our corporate stores where they are able to have a hands-on learning experience opening, operating and closing a store.

Franchise Requirements

Do you have restaurant experience? Have you owned your own business? Or, are you an enthusiastic professional, looking for an exciting new career? If so, this may be the opportunity for you! sweetFrog is looking for experienced, enthusiastic entrepreneurs to join the growing sweetFrog community.

We're looking for franchise owners that have a passion for the sweetFrog brand. While our franchisees come from all walks of life there are certain characteristics they all possess including a strong sense of community, outgoing, and are business minded. Our best franchisees are able to build strong relationships within their communities and lead by example offering their employees the motivation to excel.

  • $500,000 Total Net Worth
  • $200,000 Liquid Assets
  • Prior Business Management Experience Recommended
  • Prior Franchise or Restaurant Experience Preferred
  • Multi-unit Franchise Experience is a huge plus

Company Details

Established: 2009
First Unit Franchised: 2012
Franchised Units: 350+
Company Owned Units: 59
States Registered In: All
Canada Franchises: No
International Franchises: No

Support and Training Offered By sweetFrog

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: Yes

Training: 3-4 days in Richmond, VA attending our all-inclusive sweetFrog University training class, both in the classroom and at sweetFrog locations throughout Richmond, VA.

2022 Franchise Requirements Needed to Own a sweetFrog Franchise.

What does a sweetFrog Franchise Cost?

sweetFrog franchise fees for 2022:

Cash Investment: $250,000
Total Investment: $400,000
Minimum Net Worth: $500,000
Franchise Fee: $30,000
Royalty: 5% of Net Sales
Ad: 1.5% of Net Sales
Average Number of Employees: 3-9
Item 19: Yes
SBA Approved: Yes
Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes
Special Discount Programs: VetFran 25% OFF INITIAL FRANCHISE FEE

Is sweetFrog a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. sweetFrog is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is sweetFrog a Home Based franchise?

No. sweetFrog is not a home based franchise opportunity.

What Do sweetFrog Franchise Owners Make?

Click here to find out how much sweetFrog franchisees make. sweetFrog offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is sweetFrog a Master Franchise Opportunity?

No. sweetFrog is not a master franchise opportunity.

Does sweetFrog Offer a Veteran Discount?

Yes. sweetFrog franchise does offer a veteran discount.

Does sweetFrog Work with E2 Visa and EB-5 Visa Candidates?

Yes. sweetFrog franchise does work with E2 Visa and EB-5 Visa candidates.

Is sweetFrog Looking for Franchisees in Canada?

Yes. sweetFrog franchise is looking for Canada franchisees.

Is sweetFrog Looking for International franchisees?

Yes. sweetFrog franchise is looking for International franchisees.

Additional Information

Additional Categories

Frozen Yogurt / Ice Cream

Number of Units Open

100+ UNITS

Cash Required

More than $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


sweetFrog Franchises for Sale

Click Here to inquire about existing sweetFrog franchises for sale. We may have sweetFrog franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.