Characteristics of a Great Franchise Consultant

There Are Some Qualities That All Good Franchise Consultants Should Have, Including Being Motivational and An Effective Communicator 

Working with a franchise consultant can be what you need to determine what franchise path is best for you. This professional will provide you with expert advice based on your interests, skills, and financial status. They also act as brokers when connecting you with franchisors to buy franchises.

While skills for franchise consulting can be learned on the job, there are some innate characteristics of a great franchise consultant that you should look for when you want to work with one.

Characteristics of a great franchise consultant include:

Good Communicators

Good franchise consultants are excellent communicators. The consultant needs to understand a candidate’s needs and a franchisor’s ideal candidate to succeed.

Always Learning

Great franchise consultants should be experts in the business and always thirst to learn more. To do this, they need to take advantage of webinars and industry events to keep up-to-date on industry trends.


A successful franchise consultant is a motivated member of the franchising community. Look to work with franchise consultants who go the extra mile. For example, you can look at networking sites and see which consultants write guest articles for publications, start or participate in industry-related podcasts, and join local networking groups. You get out of franchise consulting what you put into it, so consultants who are the most motivated will likely help you find the perfect franchise opportunity.


Organization is key to business success. Experienced franchise consultants have a process to follow. Additionally, a good consultant will also keep you on track with your paperwork and be able to balance their time to learn, take calls, and network.

Ethical and Objective

Your best interests should always be the franchise consultant’s top priority. If you’re not a good candidate for the franchise, the consultant should be upfront about it, even if it means losing a commission. They will help you find another opportunity where you are a better fit.

Entrepreneurial and Business Savvy

In order for you to pick the right franchise, your franchise consultant should genuinely be interested in entrepreneurship and understand the basics of business. They should be able to communicate with you with terms like ROI, P&L, EBITA, KPIs, B2B, and B2C.


Helping someone find the right franchise and then investing in it can be a long and difficult process. A good franchise consultant will be patient and have empathy for you because they understand that investing in a franchise is a life-changing decision for you and your family.


The franchise consultant is looking to form a strong relationship with you and the franchisor they work with. In order for these relationships to be successful, the consultant will work closely with the franchisor to determine the ideal candidate. This will help the consultant see if you are a good fit.


You can tell right away if a franchise consultant is approachable and easy to work with. Look for a consultant who is a people-person and is interested in helping others. Since this consultant will be calling and conferencing with you a lot, find someone who is affable and friendly during this life-changing time.


The more passion someone has for what they are doing, the more likely they will put all of their energy and effort into it. If the consultant doesn't seem excited by the prospect of finding the best opportunity for you, then maybe you should look for someone else.

Keep these innate characteristics of a great franchise consultant in mind, as this can help you find your next franchise opportunity.

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