What Are Today's Franchise Buyers Looking for?

What today's franchise buyers are looking for

Your Guide to Franchise Ownership

There is an estimated 775,000 franchise establishments in the U.S., and that number continues to grow. Why? Because the franchise model works! By leveraging a proven system, support and training, you can step right into a franchise business much more seamlessly than starting from scratch. But you have to do your due diligence... and that's where the IFPG Franchise Buyer's Guide comes in.

By arming yourself with knowledge and information, you can be well on the way to a new path as a franchise business owner. We have you covered every step of the way!

Get Started

Current Franchising Trends Reveal the Many Benefits of Being a Franchisee. Here’s a Deeper Look at What Attracts Franchise Buyers. 

What are today’s franchise buyers looking for? If current workplace trends are any indication, entrepreneurial individuals from all backgrounds desire the benefits of being a franchisee, including financial freedom and flexibility.

Franchising has shown resilience and is a leader in U.S. economic growth. The International Franchise Association (IFA) predicts that franchising will grow by 1.9% to 805,000 units in the U.S. This boom is fueled by qualified investors having greater access to capital and flooding the market with products and services that support nearly 8.2 million direct jobs. Franchising offers a one-of-a kind opportunity to leverage this growth and take advantage of the many benefits of being a franchisee.

Below is a look at current franchising trends that prove it's a great time to consider franchise ownership.

How to Find New Franchise Buyers

Flexible Model

The pandemic-induced Great Resignation showed that workers value flexibility and want a better work-life-balance, which goes hand-in-hand with franchising. Benefits of being a franchisee include becoming your own boss; the ability to pursue other opportunities with semi-absentee franchise ownership; and the opportunity to run your business from home or a mobile unit. Corporate employees don’t have that kind of flexibility or freedom. 

Low Overhead

A misconception about franchising is that many franchises are huge investments. There are actually many low-cost home-based and mobile franchise opportunities with an all-in investment of less than $25,000. From travel planning and business consulting to real estate and pet-related franchises, you don’t need a lot of capital to get a business up and running. With a home-based business, you save on real estate and construction costs as well as labor and utilities. 

Recession Resistance

While it may be tempting to be risk averse during uncertain times, a recession or an inflation cycle can be some of the best times to consider business ownership. With the likely closure of less profitable companies during an economic downturn, entrepreneurs can hit the ground running with a more resilient franchise and less competition. Even during an economic downturn, people still spend on their homes and cars, care for their sick family members, and go out to eat at their favorite restaurant. With countless entrepreneurs working to meet these needs, franchising has proven to be a steadfast, recession-proof model. 

franchise buyers

Multiple Revenue Streams

One of the benefits of being a franchisee is the ability to have a business with multiple revenue streams and recurring revenue. With a fast-food restaurant, for example, you can profit from online and drive-thru orders, branded merchandise sales, third-party delivery partnerships (Uber Eats and DoorDash), and catering services. With an educational franchise, you can offer one-on-one tutoring as well as test preparation services for students who need extra help. A membership-based spa franchise can offer services and sell products, too. 

Feel-Good Business

Franchise ownership is about more than just making a profit; you can provide feel-good services that make your business beloved by many communities. For example, it’s a great feeling to offer families senior care services. With a restaurant, you can bring communities together and offer great food simultaneously. Many consumers are also more aware of their carbon footprint and want to go to businesses that value sustainability. With an eco-friendly franchise, you can offer non-toxic beauty, industrial waste management, and cleaning services. The opportunities to provide feel-good services are endless in franchising. 

Diversity and Inclusion

Franchising levels the playing field and gives entrepreneurs from all walks of life the opportunity for success. Many franchisors have diversity, equity and inclusion initiatives to ensure all feel welcome. The IFA also champions diversity with initiatives like the Hispanic Latino Franchise Leadership Council and the Black Franchise Leadership Council. Inclusion of the LGBTQIA+ community matters to Gen-Zers and Millennials — two groups that are considered the most entrepreneurial generations ever. To find franchise buyers, franchisors should also be active on social media.  

What Are Today's Franchise Buyers Looking for?

As you can see, today’s franchise buyers are looking for flexibility and financial independence. These benefits differentiate franchise business owners from corporate employees. Today's franchise buyers also benefit from lower overhead, flexible models, multiple revenue streams, and diversity and inclusion. With training and support from franchisors, franchise owners just have to follow the system and put in the work to make the business successful as possible. To find new franchise buyers, franchisors should consider being active on social media.

Top 100 Franchises

AAMCO Franchise
Budget Blinds Franchise
CertaPro Painters Franchise
College Hunks Franchise
Fast Signs Franchise
Great Clips Franchise
Huntington Learning Center Franchise
Liberty Tax Franchise
MAACO Franchise
Molly Maid Franchise
Signarama Franchise
Urban Air Adventure Park Franchise
Five Star Painting
Spaulding Decon
Native Ceuticals Franchise
Start Your New Career Today
IFPG Members at Top Golf

Earn Money Selling Franchises

Do you love helping people? Does the idea of being your own boss appeal to you? A career as a Franchise Consultant lets you have it all: a flexible, home-based business with incredible earning potential. And here’s the best part—your work will make a difference! IFPG provides:

  • Over 150+ Hours of Continuing Education
  • 90 Days of Mentorship
  • Exclusive Agreements with Franchises
  • Over 600+ Franchise Members to Present to Clients
  • Access to Leads and CRM to Close Deals

IFPG also provides you with a CFC Certification that designates you as an expert in your field and grants you the recognition that you deserve.

Get Started

Learn More About IFPG



IFPG Consultants have one common goal: helping aspiring entrepreneurs realize their dreams of business ownership.


JOIN|#1 Broker Organization

IFPG has been ranked #1 Franchise Broker Organization 5 years in a row in Entrepreneur Magazine.


GET|Certified with IFPG

Learn how to earn money selling franchises and become a Certified Franchise Consultant.

background image

Schedule a Free Tour with IFPG

Red Boswell Headshot

“IFPG’s mission is to serve the franchise industry with innovation, growth and opportunity. We do that by constantly improving and adding to the value we bring our members. Find out why more than 1,500 of the industry’s most respected professionals chose IFPG. Schedule a one-on-one virtual tour with a member of our team. Thank you for the opportunity to serve you.”

Red Boswell, President