Do You Need a Franchise Consultant?

The Buying and Investing Process Can Be Difficult and Confusing, But Franchise Consultants Make It Easier

When looking for the ideal franchise opportunity, it can be challenging to determine which options are right for you. You may need the help of a franchise consultant to find the ideal franchise opportunity. Similar to real estate brokers, franchise consultants connect you with sellers of franchises, as well as provide you with expert advice based on your investment level, lifestyle, and background. 

How do you know if you need a franchise consultant? First-time prospective franchise owners will especially benefit from the franchise consultant’s expertise.

What Does a Franchise Consultant Do?

  • Help you avoid making costly mistakes with a franchise.
  • Allow you to learn from their experiences, both good and bad. (This can help you determine if franchising is right for you.)
  • Provide you with a list of characteristics that the franchisor is looking for. The consultant should be honest about if you meet that criteria or not. 
  • Provide you with insights into navigating the legal and financial obligations you will have as a franchise owner. 
  • Help you understand the importance of your relationship with the franchisor and how it will impact your business. 
  • Typically, potential franchise owners don’t buy the first franchise they find. This fact makes working with a franchise consultant even more critical to avoid the costly, long-term mistake of investing in the wrong franchise.   

The Cost of Working with a Franchise Consultant

A franchise consultant’s services are free to prospective franchisees. Franchise consultants are paid by the franchisor once a deal is closed. When you work with a consultant, it will cost you nothing for their advice. 

There really is no downside to having an expert help you navigate the uncharted territory of looking for the ideal franchise and help you avoid pitfalls along the way. Again, the advice is free to you. Take advantage of it!

Should You Work With a Franchise Consultant?

Working with a franchise consultant is a great way to do your due diligence before investing in a franchise. With a smooth transition into franchise ownership, you can be your own boss, have financial independence and achieve the work-life balance you have always wanted. Working with a franchise consultant is a great way to start that dream. 

After the franchise consultant helps you narrow down your list of brands, they will help you weigh each brand's pros and cons. For example, if you are looking to invest in a fitness franchise, do you want to invest in a niche studio or a large-scale, traditional gym? If it is a niche studio, should it be a yoga, rowing or boxing studio? These are all important considerations. 

A franchise consultant also helps candidates identify the hidden fees and costs associated with franchising. These are outlined in the Franchise Disclosure Document (FDD). Along with a franchise attorney, the consultant reviews this document with you and helps identify any red flags. 

Your franchise consultant should be passionate about finding the ideal franchise for you. They understand that this is a difficult process and that you are busy; thus, they will keep you updated with messages and alerts to ensure that you don’t miss any steps during the investment process. 

Working with a franchise consultant is very beneficial because they guide candidates throughout the franchise discovery and investment process. While having one as a guide is excellent, the final choice is ultimately up to you. You are responsible for buying it, running its daily operations, and living with the consequences. You have to gauge your risk level and consider the amount of work needed to make the business succeed.

Top 100 Franchises

Aamco Logo
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IFPG Members at Top Golf

Earn Money Selling Franchises

Do you love helping people? Does the idea of being your own boss appeal to you? A career as a Franchise Consultant lets you have it all: a flexible, home-based business with incredible earning potential. And here’s the best part—your work will make a difference! IFPG provides:

  • Over 150+ Hours of Continuing Education
  • 90 Days of Mentorship
  • Exclusive Agreements with Franchises
  • Over 450+ Franchise Members to Present to Clients
  • Access to Leads and CRM to Close Deals

IFPG also provides you with a CFC Certification that designates you as an expert in your field and grants you the recognition that you deserve.

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IFPG Consultants have one common goal: helping aspiring entrepreneurs realize their dreams of business ownership.


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“IFPG’s mission is to serve the franchise industry with innovation, growth and opportunity. We do that by constantly improving and adding to the value we bring our members. Find out why more than 1,300 of the industry’s most respected professionals chose IFPG. Schedule a one-on-one virtual tour with a member of our team. Thank you for the opportunity to serve you.”

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