purvelo embodies a culture of growth, development, laughter, love, and a fit community. Turn down the lights, turn up the music and redefine what it means to workout. purvelo does not use mirrors or metrics. While purvelo sets the bar high in terms of our workout with focus on the rider experience and not on the instructor on their podium. purvelo instructors connect with individuals and read body language to effectively motivate riders in real-time during our workouts, as opposed to competitors in this space that operate and rely on metrics-based workout.

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Purvelo Franchise Cost and Requirements for 2024


Founded in 2015, purvelo is a brand is built on a foundation principle of community, local connections, and individual empowerment. purvelo embodies a culture of growth, development, laughter, love, and a fit community. Turn down the lights, turn up the music and redefine what it means to workout. purvelo does not use mirrors or metrics. There is no previous fitness experience needed.

Our comprehensive training, pre-opening launch program and detailed operational procedures have proven out the purvelo model at multiple studio locations across the Southeastern United States. The investment range is from $364,600 - $448,500 which includes the $60,000 initial franchise fee, equipment, one-time $5k technology fee, build out of the studio, grand opening marketing plan, 3rd party professional advisory fees, insurance, and 3-months of working capital. We offer discounts to veterans, first responders, and woman as well.

We also offer discounts on initial franchise fees for owners who commit up front to purchase 2 or more studios. We are also creating an area development model, for owners who want to build out and own 7-10 studios in a larger metro market. Typically a studio can be run on 2-4 employees and once up and running, on a semi-absentee basis allowing for franchisees to open multiple studios. Our studios are between 1,600 and 2,000 square feet with adequate parking and drive by traffic. We provide specific site criteria to help candidates evaluate real estate that would be a good fit for their purvelo by working along side our real estate and architect partners. Our technology and marketing are also designed to help candidates with managing memberships, outreach, lead generation and much more.

Company Details

Established: 2015
First Unit Franchised: 2022
Franchised Units: 2
Company Owned Units: 2
Pending State Registrations: 

Canada Franchises: No
International Franchises: No

Support and Training Offered By Purvelo

Financial Assistance Provided: No
Site Selection Assistance: Yes; Morrow Hill or Cushman & Wakefield
Lease Negotiation Assistance: Yes; Morrow Hill or Cushman & Wakefield
Recruiting Assistance: Yes
Cooperative Advertising: No
Training will consist of roughly 60 hours of a mix of virtual, classroom hours at corporate in Charlottesville, VA as well as in studio. This training will be offered to the franchisee +1 or their general manager +1. Franchisee must complete the initial training program no later than three months after the Effective Date of the Franchise Agreement. We do not charge a fee for participation in the initial training program; but, the franchisee is responsible for the costs and expenses (such as transportation, lodging, meals, incidentals and compensation) of each person who attends the training

2024 Franchise Requirements Needed to Own a Purvelo Franchise.

What does a Purvelo Franchise Cost?

Purvelo franchise fees for 2024:

Cash Investment: $100,000
Total Investment: $358,920 - $458,320 
Minimum Net Worth: $500,000
Franchise Fee: $60,000
Royalty: 6%
Ad: 2%
Item 19: Yes
Average Number of Employees: 5-7
Visa Candidates: Yes
Passive Ownership - Semi Absentee: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes, 10% of franchise fee

Is Purvelo a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Purvelo is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Purvelo a Home Based franchise?

No. Purvelo is not a home based franchise opportunity.

What Do Purvelo Franchise Owners Make?

Click here to find out how much Purvelo franchisees make. Purvelo offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Purvelo a Master Franchise Opportunity?

Yes. Purvelo is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does Purvelo Offer a Veteran Discount?

Yes. Purvelo franchise does offer a veteran discount.

Does Purvelo Work with E2 Visa and EB-5 Visa Candidates?

Yes. Purvelo franchise does work with E2 Visa and EB-5 Visa candidates.

Is Purvelo Looking for Franchisees in Canada?

No. Purvelo franchise is not looking for Canada franchisees.

Is Purvelo Looking for International franchisees?

No. Purvelo franchise is not looking for International franchisees.

Where can I see Purvelo's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Fitness, Non Food Franchises

Number of Units Open


Cash Required

$50,000 - $100,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Purvelo Franchises for Sale

Click Here to inquire about existing Purvelo franchises for sale. We may have Purvelo franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.