Row House

Row House is revolutionizing the rowing exercise segment! Recognized by serious athletes for decades as one of the most effective forms of full-body exercise, Rowing is one of the main pillars of fitness and works the upper body, lower body and core all at once. With our inclusive program design and communal experience, all levels of clients can benefit from our non-impact group workouts as over 85% of the body's muscles are worked with every stroke!

Interested in Franchise Ownership?

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Row House Franchise Cost and Requirements for 2024


Top Selling Points:

  • AUVs - FPRs show Average Unit Volume Sales of $796,748!!
  • Sustainability: Rowing is embedded in our American Culture, has been in existence for decades
  • Semi-Absentee: As an Executive Model, you can effectively hire someone to Manage the Studio
  • Proven Business Model: Concept born in 2008/opened 2014; very similar model to Club Pilates
  • Demand: Growing Obesity, Aging Population; All-age, uni-sex broad market creates High demand for services
  • 100% Ecommerce business: clients pay online for there sessions/packages
  • Hundreds of A-quality retail locations: a unique brand with no direct franchise competitor
  • Fast ramp up: Low overhead model creates a fast path to profitability

Recession Resistant
Rowing has been around for decades in the fitness segment, which is one of the most recession proof segments in franchising today. Rowing will never go away...and during downturns people focus more on themselves with personal services and fitness to make themselves feel better. Row House is delivering the widest, most most accessible row exercise offering in the country, in an unmatched platform, at a reasonable and moderate price point.

Issues and Ambushes

  • This will only work in Urban Markets…
    Answer: Rowing exists in every market in the country and middle to middle upper class suburban markets all over the country are target rich and ripe for Row House. The concept targets upper middle markets the same as all other premium brands.
  • Market is saturated or what about people that are already going to public gyms?
    Answer: Mom and Pops and public gyms are not able to deliver anything close to the level of Class Versions, Class availability, Instruction, Experience, Equipment and Platform of a Row House. People are always looking for better services and a better experience as long as it's reasonably priced. At Row House, a client will have a unique experience designed to meet their specific needs and aspirations, rather than being an afterthought at a public gym…a variety of classes for all types of people.

Company Details

Established: 2014
First Unit Franchised: 2018
Franchised Units: As of 6/30/2022 - 350 sold & 100+ open locations [Xponential Fitness wide system - 2,300+ studios open/4,900+ sold]
Company Owned Units: 0
States Registered In: FDD filed
Canada Franchises: No
International Franchises: Not accepting international referrals at this time

Support and Training Offered By Row House

Financial Assistance Provided: NA

Site Selection Assistance: We will assign franchisee a local commercial RE broker to aid in their site selection process. This broker works on all XPO brands in the market and can leverage relationships with landlords where we have already placed XPO units. We also have a VP of Real Estate on the XPO level who works to build relationships with national REITs and also pre-approves sites throughout the county (we currently have 800+ pre approved sites).

Lease Negotiation Assistance: Our XPO RE team & the local broker will help with the LOI & lease negotiations. We also have a panel of pre-approved attorneys to review/approve all lease language.

Recruiting Assistance: XPO has a national recruiter who will help franchisees with job postings.

Co-Operative Advertising: Yes

Training: Franchisor support: initial training, on-going support, help lines, field support, annual meetings, advertising, central purchasing, etc.

Strong Starts

  • Site selection and lease negotiation
  • Studio construction management
  • Franchise Row House University week-long training
  • Initial hiring visit & Grand opening visit

Ongoing Support

  • Monthly support calls - to track business progress
  • KPI training
  • 2X yearly field support visits - Bi Annual Review
  • Turn key annual marketing calendar
  • Marketing Support

Real Estate and Construction Support

  • Exceptional National Vendors assist in every aspect of Real Estate
  • Site Evaluation
  • Site Selection
  • Lease Negotiation
  • Lease Review
  • Architecture
  • Engineering
  • Construction Management

2024 Franchise Requirements Needed to Own a Row House Franchise.

What does a Row House Franchise Cost?

Row House franchise fees for 2024:

Total Investment: $247,116 - $483,316

Cash Investment: $100,000

Minimum Net Worth: $500,000

Franchise Fee: $60,000
Royalty: 7%
Ad: 2%
Average Number of Employees: 5-10
Item 19: Yes
Visa Candidates: Yes
Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: No

Is Row House a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Row House is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Row House a Home Based franchise?

No. Row House is not a home based franchise opportunity.

What Do Row House Franchise Owners Make?

Click here to find out how much Row House franchisees make. Row House offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Row House a Master Franchise Opportunity?

No. Row House is not a master franchise opportunity.

Does Row House Offer a Veteran Discount?

No. Row House franchise does not offer a veteran discount.

Does Row House Work with E2 Visa and EB-5 Visa Candidates?

Yes. Row House franchise does work with E2 Visa and EB-5 Visa candidates.

Is Row House Looking for Franchisees in Canada?

No. Row House franchise is not looking for Canada franchisees.

Is Row House Looking for International franchisees?

No. Row House franchise is not looking for International franchisees.

Where can I see Row House's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Fitness, Health, Beauty & Nutrition, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Row House Franchises for Sale

Click Here to inquire about existing Row House franchises for sale. We may have Row House franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.