Squeeze was created because we love getting massages, but felt there were two limiting options to choose from: affordable discount chains offering subpar customer experiences, and high-end spas and hotels charging over $250 for a massage, making a routine experience unattainable for most. Frustrated by the current options, we created the brand and experience we were longing for.

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Squeeze Franchise Cost and Requirements for 2024


Squeeze is the brainchild of the same founders as Drybar, a company that reached over $100 million in sales last year! Squeeze is led by the former Drybar VP of Marketing , Brittany Driscoll and includes the expertise of award-winning Drybar architect and Creative Director to build A Way Better Massage Experience.

Squeeze was created because people love getting massages, but there are two limiting options to choose from: affordable discount chains offering subpar customer experiences, and high-end spas and hotels charging over $250 for a massage, making a routine experience unattainable for most. They created the brand and affordable luxury experience the founders were longing for and set out to disrupt the massage industry.

One of the main differentiators of Squeeze is the technology, which not only improves the experience for guests, but helps with team-member retention. Guests can book, rate and tip on the app, and therapists can do what they do best: massage! All preferences are established in the guest's account, all extras (heat therapy, aromatherapy, deep tissue) don't cost extra, and lighting, room temperature and a preferred music playlist can be set for the massage suite. After the massage, guests float out the door and get a text and email to tip and rate the therapist. Easy, peasy, Squeezy!

Squeeze offers extensive support to Franchisees in real estate, construction project management, store design, a customized CRM system, industry leading mobile and website technology, complete training and ongoing support, and focused marketing support and guidance. The centralized Guest Services team supports your Squeeze in answering all text, email, and incoming phone communication to let your Shop team focus on the guest experience.

You are the ideal Franchisee for Squeeze! You are driven by your passion for helping people feel good and to be their best selves, and you have the operational expertise to lead your Squeeze Shop team and build an impactful business for you and your community!

Company Details

Established: 2019
First Unit Franchised: 2021
Franchised Units: 98

Franchise Units Open: 10

Company Owned Units: 1
States Registered In: ALL, but ND & SD.

Canada Franchises: No

International Franchises: No

Support and Training Offered By Squeeze

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Training provided for Franchisee to recruit each specific employee.
Co-Operative Advertising: TBD

Training:  We provide the following information and support to our Franchisees.

  • Help finding a location and negotiating the lease
  • Complete store design, development, and construction support services
  • Full integration with our customized online booking and POS systems
  • Cost-savings through utilization of our centralized Guest Services center
  • Comprehensive operations manual
  • Centralized Squeeze 'media profile' wired to each location
  • Marketing support and guidance including social media, public relations, digital marketing, and promotional materials
  • Comprehensive training in our Los Angeles flagship
  • Pre-opening training at the newly constructed shop

Training is broken out to support the hiring process and provide time appropriate information. All of the training is virtual via an online learning management system until the Shop Manager and Operating Partner/Franchisee attend two days of training in Studio City, CA.

  • 120 days prior: Focus on recruiting and hiring the Shop Manager. Franchisee attends.
  • 60 days prior: Focus on recruiting and hiring team, culture, policies, procedures. Franchisee and Shop Manager attend.
  • 21 days prior: Focus on daily shop operations and local marketing. Franchisee and Shop Manager attend two days of training in Studio City, CA.
  • 7 days prior: Set up shop, open/close procedures, train the trainer, and roleplay. Franchisee, Shop Manager, Maitre D's, and Lead Therapist attend. Location is the Franchisee's shop.
  • 5-6 days prior: Policies/procedures, Squeeze flow training, how-tos, and roleplaying. All the shop team attends at Franchisee's shop.
  • 2-3 days prior: Friends and family soft opening.

Other Info: We are partnered with both Sabre & Sevan for the franchise real estate and construction process, so our Operating Partners can focus on business operations and training and be ready to open their doors and start earning revenue right out of the gate. Sabre provides expert support in the site-search and lease negotiation process to find the perfect location which fulfills these requirements: 1,700-2,700 square feet with 6-10 massage rooms.

Once the site is secured, Sevan leads the Franchisee through the entire process, from Due Diligence to Pre-Construction, Construction, and Post-Construction.

Franchisees receive a protected territory. Core guidelines on demographics are defined by:

  • 10,000 households
  • $75k and up household income
  • 100,000 total trade area population minimum

ITEM 19 information:
FDD includes the initial eleven months detailed P & L broken out by month, of the Studio City, CA corporate location. Key information:

Initial eleven months:
- Gross revenue: $1,548,092
- Member revenue: $697,122
- Service hours: 17,734
- Members: 963

Focused financials on the last three months of the eleven month period:
- Gross revenue: $548,920
- Member revenue: $293,882
- Net revenue/profit: $99,112
- Net revenue/profit %: 18.06%

Revenue in 2022: 1.7M

2024 Franchise Requirements Needed to Own a Squeeze Franchise.

What does a Squeeze Franchise Cost?

Squeeze franchise fees for 2024:

Total Investment: $543,645 - $889,521

*prioritizing multi unit operators at the stage of our development

Minimum Liquidity: $300,000

Minimum Net Worth: $1.5M

Franchise Fee: $60,000

*multi unit FF discount on sliding scale.

Royalty: 6% of net sales
Ad: 2% of net sales
Average Number of Employees: 25-30
Item 19: Yes
Visa Candidates: No
Passive Ownership: Yes, Semi-Absentee after business is established (6-12 months), but OWNER OPERATED for first year or so.
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes, 10% off

Is Squeeze a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Squeeze is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Squeeze a Home Based franchise?

No. Squeeze is not a home based franchise opportunity.

What Do Squeeze Franchise Owners Make?

Click here to find out how much Squeeze franchisees make. Squeeze offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Squeeze a Master Franchise Opportunity?

No. Squeeze is not a master franchise opportunity.

Does Squeeze Offer a Veteran Discount?

Yes. Squeeze franchise does offer a veteran discount.

Does Squeeze Work with E2 Visa and EB-5 Visa Candidates?

No. Squeeze franchise does not work with E2 Visa and EB-5 Visa candidates.

Is Squeeze Looking for Franchisees in Canada?

No. Squeeze franchise is not looking for Canada franchisees.

Is Squeeze Looking for International franchisees?

No. Squeeze franchise is not looking for International franchisees.

Where can I see Squeeze's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Health, Beauty & Nutrition, Non Food Franchises

Number of Units Open


Cash Required

More than $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Squeeze Franchises for Sale

Click Here to inquire about existing Squeeze franchises for sale. We may have Squeeze franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.