Trusted Paws Dog Training Academy
A one-of-a-kind franchise opportunity created by Peter Taunton
and celebrity dog trainer Joel Silverman.
About Us
At Trusted Paws Dog Training Academy, we make dog training
simple, effective, and stress-free-for both you and your dog. Our
trainers come directly to your home, creating a convenient and
familiar environment that helps your dog feel relaxed and ready to
learn.
We use only positive, reward-based training methods, ensuring
each session is not just effective but enjoyable for your furry
companion. Head trainer Joel Silverman uses his proven,
compassionate techniques that build lasting results between you and
your dog.
Our lessons are affordable, and we tailor each training schedule
to fit your lifestyle and availability-whether that means weekdays,
weekends, mornings, or evenings. At Trusted Paws, we work around
your needs to help you build a stronger bond with your dog.
Let us bring expert training to your doorstep and help you raise
a well-behaved, happy dog-on your terms.
Business Features
- Centralized call center for lead follow-up, appointment
scheduling, and payment collection
- Automated Google-review requests after each session to boost
local visibility
- Weekly Zoom coaching calls with Joel Silverman for real-time
advice and best practices
- Geo-targeted marketing channels that generate leads within each
protected territory
- Customizable digital asset library in the franchisee portal for
local marketing
Elevator Pitch
Trusted Paws Dog Training Academy is a modern, home-based
franchise offering positive, reward-based training delivered right
to the client's doorstep. With an all-in investment under $40,000
and no contingent liabilities like leases or inventory, it's an
affordable and scalable business model built for today's
lifestyle.
Our centralized call center handles lead follow-up, appointment
booking, and payment collection, so franchisees can focus on what
matters-training dogs and delivering results. Backed by weekly Zoom
coaching from renowned dog trainer Joel Silverman, plus proven
geo-targeted marketing and a library of digital assets, franchisees
have all the tools they need to thrive.
We're not just building a business-we're building a movement.
It's our goal to become the largest dog training franchise in the
U.S. within five years, bringing national standardization to a
fragmented industry. And with 1% of our gross profits donated to
Underdog Animal Rescue and Pet Adoption, we're making a difference
for dogs at every level. Trusted Paws is where passion meets
purpose-and where your future in dog training begins.
Industry Insight
Did you know that according to Forbes, the $100?B U.S. pet
industry is projected to increase by nearly three times and is
expected to hit $275?B by the year 2030? Read more on Forbes:
Forbes Pet Economy Article
Target Customer
Our ideal customers are among the 65.1?million U.S.
households-which is 44.5% of all households-that own a dog. These
passionate caregivers consider their dogs integral family members
and seek the best for them.
- Family-Centric Dog Owners: Treat their dog as
a family member.
- Invested in Training: Willing to invest in
proven, effective results.
- Positive Methods: Prefer humane, reward-based
techniques.
- Convenience Seekers: Value in-home training to
save time.
Sales Tracking (Item?19)
We will track our sales on a weekly basis. Today we have four
franchisees following the Trusted Paws training protocol. All leads
are put in touch with our franchisees so they can learn what a day
in the life of one of our franchisees feels like.
How We Compare
| Brand Name |
Franchise Fee |
Initial Investment |
| Trusted Paws Dog Training Academy |
$29,500 |
$35,000?-?$40,000 |
| Tip?Top?K-9 |
$43,000 |
$64,095?-?$139,495 |
| Sit Means Sit |
$45,000 |
$45,000?-?$145,850 |
Training Details
Our comprehensive 48-hour training program equips franchisees
with the business fundamentals and hands-on dog training techniques
needed to launch and grow successfully.
Hands-On Skills
- E-Collar Instruction
- Basic commands:
- Sit
- Stay
- Come
- Lie Down
- Heel
- Leash Walking
- Counter Surfing
- Place
- Kennel
- Leave It
- Jumping on Guests
Business & Marketing
- Marketing strategy and lead generation
- Gathering and leveraging client testimonials
- Customer relations and retention techniques
- Comprehensive review and launch preparation
By integrating proven business strategies with expert training
methods, our 48-hour guide ensures you are fully prepared to
deliver exceptional service, achieve customer satisfaction, and
dominate your market.