A CONCEPT TO LOVE
In these days of everyone wanting everything - literally everything
- delivered to their doors, imagine how special it would be to own
a business that people actually want to visit! A place where every
person, employees as well as customers, has a good time... an
establishment that can turn your day around from negative to
positive...a company where you can get a special, affordable sweet
indulgence for you, your family and your friends... a location you
cannot wait to tell others about...Alumni Cookie Dough is just this
kind of franchise opportunity.
With Alumni Cookie Dough, all the cookie dough is gourmet, homemade
daily in small batches, edible and bakeable. You can order it by
itself, with toppings, infused into ice cream, in milkshakes and in
sundaes. Everyday, we offer fifteen delectable flavors, each one so
delicious, our customers have trouble choosing a favorite. Alumni
Cookie Dough even has perfected specialty doughs, including vegan,
Keto and gluten free. The Flavor of the Month changes, supporting a
different charity each month, allowing Franchise Owners to
strengthen their relationships with the people and communities they
serve.
Let's face facts. There are any number of franchise opportunities
that have the potential to provide you with a great return on your
investment and good income. There are restaurants, hotels,
childcare centers, service businesses, the list goes on and on.
Now, we ask you, out of all these franchises, how many give you the
added benefits of having fun while you work, very little direct
competition, a simple operation to launch and manage, and multiple
income streams? That is the Alumni Cookie Dough difference. This
franchise opportunity is a business that can be both financially
rewarding and a place where you love going to work.
Just as the principals at Alumni Cookie Dough have spent a great
deal of time and energy perfecting our product to be the best
tasting cookie dough on the market, we have also devoted
considerable effort to refine our procedures and systems. While
this is a relatively simple concept to open and operate, if you
follow the Franchisor's methods, the more profitable your franchise
will be and the more pleasurable the experience for you, your team
and your customers. At Alumni Cookie Dough, we know how to keep
your customers happy, which in turn increases the frequency of
customer visits, positive word of mouth advertising, your customer
base, your sales and your profits.
Make no mistake about it, operating a successful Alumni Cookie
Dough franchise requires work, commitment, attention to detail, a
constant commitment to quality and the willingness to follow the
Franchisor's system. However, at Alumni Cookie Dough, we have
discovered that you can have fun while you are making the
dough.
ADVANTAGES TO LOVE
The Alumni Cookie Dough franchise opportunity brings you many
meaningful advantages in today's marketplace, including:
- A new, dynamic concept
- Multiple income streams, including in-store sales, wholesale,
catering, neighborhood focused delivery and our fundraising
program
- Products customers love
- A low initial investment
- Higher quality, better tasting cookie dough
- A fun, engaging workplace
- A career that allows you to do something you love
- A rarity - a business with virtually no direct competition
- The security of a committed franchise team having your
back
- A clean environment with no frying, saut?ing, steaming, baking
or any other type of cooking
- Strong customer support and repeat business
- Devoted customers, eager to spread the word about Alumni Cookie
Dough
- The potential for a handsome return on your investment
- With the Franchisor's system, a simple business to open and
operate
- The potential to earn a very comfortable income
- Few additional staff required
- Little perishable inventory to spoil
- A genuine ground floor opportunity
- Owning a destination location as opposed to an undistinguished
place people visit merely because it is convenient
- A business that gives you many ways to build relationships with
your customers and your community
- A franchise that you can be proud to own
- Lower food and labor costs
- A family friendly atmosphere
- Complete support system, both to open your location and to
operate it profitably
- Streamlined operating systems
- Satisfaction of serving delicious menu items in a warm,
friendly environment
- Many opportunities to earn the respect of your community
- A proven method of doing business
- Complete training for you and your Caf? Manager
- Outstanding Pre-Opening and Daily Operations Manuals
- A Franchisor who respects you and your efforts
- A Franchisor who views our Franchise Owners as family
- The benefits of business ownership
All these advantages create a business that you can truly love!
A FRANCHISOR SERVICE PROGRAM TO LOVE
We have assembled a full-service package to assist all Alumni
Cookie Dough Franchise Owners in opening and running their
locations easily and profitably, including help in the following
areas:
Caf? Development: We will be with you every step of the way as you
locate and develop your Alumni Cookie Dough caf?. This support
starts with your own protected territory in which to build your
business. Each territory is designed to reflect the demographics
and buying patterns in the area. Next, Alumni Cookie Dough's site
selection program was created to identify cost-effective locations,
eliminating the huge real estate expense normally associated with
food service franchises. Our caf? location criteria will help you
find the most promising sites, and then we will analyze them for
feasibility and profit potential. The Franchisor will also provide
you guidance in negotiating your lease to obtain the most
advantageous terms. Also, as part of our location development
support program, we will help you design your Alumni Cookie Dough
caf? for maximum appeal and efficiency and facilitate your hiring
and working with your contractor, if one is needed.
Additional Pre-Opening Assistance: As you are developing your site,
we will provide the following additional start-up assistance,
beginning with a comprehensive Pre-Opening Procedures Manual that
will take you through every step of the process of opening your
Alumni Cookie Dough caf?. The Franchisor's complete initial
training program includes a one-day orientation session for all
Franchise Owners, up to ten days training for the Franchise Owner
and your Store Manager, along with up to five days training at your
caf? for you and your entire staff. We have also identified
reliable sources for all your equipment, furniture, inventory and
supplies. Plus, the Franchisor's opening marketing campaigns will
help you cost effectively build name recognition for your caf? in
your market, begin establishing the Alumni Cookie Dough brand and
generate immediate sales.
On-Going Support: The assistance doesn't stop when you open your
caf?. The Franchisor will also furnish you abundant support to help
you operate your caf? after it has launched. This assistance
includes our efficient inventory management system that will allow
you to streamline your inventory procedures and reduce food waste.
We will provide you with a variety of on-going training programs,
including regular visits to your location, updates, bulletins and
periodic meetings for all Franchise Owners to share ideas,
introduce new equipment, menu items and marketing techniques, and
discuss issues of interest to the Alumni Cookie Dough family of
Franchise Owners. The ACD Daily Operations Manual is a step-by-step
guide to running a successful caf? on a daily, weekly, monthly and
annual basis. We will furnish you with effective and inexpensive
marketing campaigns will help you keep your caf? top of mind with
your customers and community. The Franchisor has also developed a
complete, detailed process for serving your customers, making them
comfortable and happy and keeping them coming back for more.
Because we believe proper management is a cornerstone of the
success of any business, our well-organized procedures will allow
you to administer your financial, human and other resources with a
minimum of effort. In addition, the Alumni Cookie Dough's
thoroughly knowledgeable field representatives will pay regular
visits to your location. They will work with you as your own
business consultants to help you operate your franchise at peak
productivity. Finally, we will continually work to improve the
Alumni Cookie Dough system, including menu development, updated
procedures, identifying and testing new pieces of equipment, fresh
marketing campaigns and new ways to make Alumni Cookie Dough caf?s
operate even more profitably. This devotion to excellence will keep
the entire Alumni Cookie Dough family ahead of what little
competition exists.
AN INITIAL INVESTMENT TO LOVE
Opening an Alumni Cookie Dough Caf? is very affordable and
realistic! We have taken what we have learned since opening our
original caf? and improved on our process, equipment and finishings
selections to allow our Franchise Owners to benefit from lower
initial opening and continuing operating that we experienced. The
following is what you can expect when planning your Alumni Cookie
Dough franchise:
Initial Franchise Fee $25,000
Service Fee (Royalty) 6% of Gross Revenues
Brand Fund 2% of Gross Revenues
Local Marketing
Expenditure 3% of Gross Revenues
Total Initial Investment $110,250 - $201,200 (Brick and Mortar
option)*
$52,000-$76,000 (no Brick and Mortar option)*
*Figures above are inclusive of $25,000 initial fee, plus $15-$30k
working capital reserves
FAQs ABOUT THIS CONCEPT TO LOVE
Q. What inspired you to create Alumni Cookie Dough?
A. Alumni Cookie Dough is the creation of Mike and Jennifer
Dollander. Jennifer has always been a closet cookie dough eater, so
the idea of actually being able to safely consume this creamy
concoction in public is a dream come true! Mike and Jennifer are
both graduates of the University of Georgia in Athens, so the idea
of opening a business in the city they love so much was beyond
exciting. In July 2018, Jennifer and her daughter Stephanie went to
New York City for Stephanie's 18th birthday.
Jennifer spent a lot of time researching fun and unique things to
do in the Big Apple. One of the places at the top of their list was
a cookie dough establishment. Jennifer immediately sent her husband
a photo of the girls eating scoops of cookie dough in NYC and said,
"Athens needs one of these!" Mike and Jennifer have always been
bitten by the entrepreneurial bug. The more they thought about the
idea, the more they came to the realization that Athens was indeed
the perfect place for a cookie dough caf?. When Jennifer arrived
home, she immediately started mixing up creations in the kitchen,
"I knew I had to get the consistency right. I know people will come
to experience safe to eat cookie dough, but I wanted them to keep
coming back because it is so darn good." With Mike and Jennifer's
five children, Jennifer had an instant review panel willing to let
her know exactly what they thought of all the recipes. In the end,
Jennifer came with the perfect combination that will take you back
to your childhood and still make you feel like you're doing
something a little naughty.
Q. What is Alumni Cookie Dough's philosophy towards
franchising?
A. We genuinely want our franchise program to be a win-win
situation. We view the franchise relationship as a sort of
partnership, although not a partnership in the legal sense of the
word. We supply you with a proven concept, a system for doing
business, access to our tested recipes and procedures, our good
name and reputation, training and our on-going assistance and
support. You furnish us with your hard work, cooperation, adherence
to our system and your best efforts to support the Alumni Cookie
Dough brand, reputation and objectives. By working together, we can
all benefit.
Q. What is your philosophy towards your customers?
A. The Alumni Cookie Dough customer service philosophy is "Go one
step further than what the customer expects." We believe if the
customer is coming in for a special treat, they already have high
expectations. For example, we actively encourage customers to
sample and allow them to try as many flavors as they want. We
believe customer service is number one. This is a special
experience, and your service must be special. You must educate new
customers in order to make them feel comfortable.
First time customers who feel awkward or stupid will not return. It
is your most important responsibility to make customers feel at
ease and at home.
Q. Who will be my customers?
A. Alumni Cookie Dough appeals to virtually everyone, including
young and old, families, couples, groups and singles, blue and
white-collar workers and students. However, our core customer base
in Athens, GA tends to be families with children and, because we
are located near a major university, college students. At our other
locations, the customer base is also primarily families with
children, although we receive a lot of office-based customers due
to our location in a medical office park.
Q. How much does it cost to open an Alumni Cookie Dough caf??
A. The initial franchise fee is $25,000. Including this franchise
fee and 3 months working capital, it costs as little as $110,250 to
launch an Alumni Cookie Dough caf?. A breakdown of the initial
investment is included in in the Franchise Disclosure Document.
Q. I'm interested in learning more. What should I do next?
A. First, complete the Preliminary Application either online or the
enclosed Application and return it to the Alumni Cookie Dough Home
Office. After reviewing your information, we will contact you by
telephone to discuss this opportunity in more detail and answer any
questions you may have. Assuming we are both interested in pursuing
a franchise relationship, we will then set up a mutually convenient
time to meet in Athens, GA. At this meeting, we will give you the
required legal documents and discuss the various aspects of the
Alumni Cookie Dough franchise opportunity.