Coconut Stock was co-founded by Dilay Avci and Serkan Asal in the heart of Miami, Fla., in 2015. The Florida-based franchise concept is a wholesaler of coconut water. Coconut Stock services the hospitality industry, including restaurants, golf clubs, hotels, company events, theme parks, and more. The brand's diamond shaped coconuts are presentable and ready to serve using its coconut opening tool. With the ability to add personal branding, Coconut Stock's coconut water is sweet, healthy, and refreshing. Guests can enjoy the product at concerts or during an afternoon at the beach. The product is an easy sell for clients because it is high quality, and there is nothing like it in the hospitality industry. The water comes directly from its natural source, which is different from the competition which processes and bottles the coconut water in unattractive packaging.
The brand decided to franchise after seeing success in its first year of business. The operation is easy to learn, mange and scale. In terms of the initial investment, it ranges between $43,000 to $49,000 depending on the location. This investment covers all operation equipment as well as an initial training program. The program is broken down into 16 hours of on-the-job instruction and eight hours of classroom training. One territory will serve a maximum of 400,000 people. The brand is looking for franchise partners who are entrepreneurial and naturally personable. This is a business that requires minimal effort and resources to run successfully. Since its founding, the brand has expanded to two locations across the state of Florida.