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The Counter

The Counter franchise is a build-your-own burger restaurant that keeps customers coming back for more. Since the unique burger concept was established in 2003 and franchising in 2005, it has expanded to more than 40 locations around the U.S. Customers will appreciate the ability to top their burgers the way they want. They will also appreciate the franchise's décor and music blend nicely to create a one-of-a-kind dining experience. As a franchise owner, you will appreciate the flexibility that comes with absentee franchise ownership. Veterans entrepreneurs are also incentivized to invest in the burger joint with a 20% discount on the initial franchise fee. 

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The Counter Franchise Cost and Requirements for 2025

Background

When it comes to fast-food concepts, burger joints make the top of the list. What a typical burger joint can do to make itself stick out is by doing a build-your-own burger system. A burger franchise that does this is The Counter. The unique burger concept combines great food with music and décor  to create a one-of-a kind dining experience. The Counter franchise was established in 2003 and began awarding franchises in 2005. Since that time, the brand has expanded to more than 40 locations across the U.S. Customers will appreciate the ability to top their burgers the way they want. They will also appreciate the franchise's décor and music blend nicely to create a one-of-a-kind dining experience. As a franchise owner, you will appreciate the flexibility that comes with absentee franchise ownership. Veterans are also incentivized to invest in the burger joint with a 20% discount on the initial franchise fee. The Counter understands that veterans and franchising go hand-in-hand to due their dedication to process and leadership skills in getting goals accomplished. All of these skills translate to franchise ownership. 
In terms of support and training, franchise owners can expect an initial training program that takes place at corporate headquarters, as well as at your location before its grand opening. With this classroom and on-the-job instruction, you will lean how to handle finances, use marketing and advertising tools, and more. This support will last from your grand opening until the end of your franchise agreement. Your initial investment ranges between $744,133 - $1,964,750. You can also expect a royalty fee of 6%. 

Company Details

Founded: 2003
First franchise: 2005
Headquarters: Scottsdale, AZ 
Canada: No
International: No 
B2B: No
Absentee: Yes
Exclusive territory: No
Home-based/mobile: No

Support and Training Offered By The Counter

In terms of support and training, franchise owners can expect an initial training program that takes place at corporate headquarters, as well as at your location before its grand opening. With this classroom and on-the-job instruction, you will lean how to handle finances,  use marketing and advertising tools, and more. This support will last from your grand opening until the end of your franchise agreement. 

2025 Franchise Requirements Needed to Own a The Counter Franchise.

What does a The Counter Franchise Cost?

The Counter franchise fees for 2025:

Veteran Incentives: Yes; 20% off franchise fee
Royalty Fee: 6%
Initial Franchise Fee: $35,000
Net Worth Requirement:$1,000,000
Third-party financing: Yes
Cash Requirement: $500,000
Initial Investment: $744,133 - $1,964,750

Is The Counter a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. The Counter is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is The Counter a Home Based franchise?

No. The Counter is not a home based franchise opportunity.

What Do The Counter Franchise Owners Make?

Click here to find out how much The Counter franchisees make. The Counter offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is The Counter a Master Franchise Opportunity?

No. The Counter is not a master franchise opportunity.

Does The Counter Offer a Veteran Discount?

Yes. The Counter franchise does offer a veteran discount.

Is The Counter Looking for Franchisees in Canada?

No. The Counter franchise is not looking for Canada franchisees.

Is The Counter Looking for International franchisees?

No. The Counter franchise is not looking for International franchisees.

Where can I see The Counter's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Food & Restaurants, Miscellaneous & Unique, Non Food Franchises

Number of Units Open

20-50 UNITS

Cash Required

$100,000 - $250,000

Master Franchise

No

Passive Franchise

Yes

Home Based Franchise

No

Item 19 Franchise

Yes

Veteran Discount

No

B2B

No

Franchise Opportunities in Canada

No

International Franchise Opportunities

No

The Counter Franchises for Sale

Click Here to inquire about existing The Counter franchises for sale. We may have The Counter franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.

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