The craft beer industry has more than doubled in sales in the past decade. There are over 5000 Craft Breweries in the U.S. and 2000 set to be opened. There is great growth potential in this $100 billion industry, as craft beer comprises only 11% of the market. A brand to consider is Craft Beer Cellar. The ideal candidate is a beer geek who is passionate about education and hospitality and understands management. In terms of support and training, you can expect an initial training program that explains everything you need to know about the business, including marketing and advertising, social media, sales, hiring, and more. While it varies by state, the average investment of a typically ranges between $50k - $150k, including the initial fee of $25,000. The target size Craft Beer Cellar is 900 — 1600 square feet. The brand has three main values.These are beer, hospitality, and education.
The franchisor has been in search of beers made in breweries just down the street or on the other side of the world, that are well-crafted and good examples of either their style or excellence. Customers should always expect to be treated like family. Staff members carry boxes to cars, make great eye contact, and genuinely care how the customer's day is going. All beer geeks who frequent Craft Beer Cellar are either Cicerone Certified Beer Servers or BJCP Recognized Judges. Many of these individuals go on to obtain higher certifications. The brand's leadership team has studied and researched every single beer sold at its locations, before deciding to put it on the shelf.