Desserts are more than a trend. According to Statista, about 39% of Americans buy dessert at least once a week. The Center for Generational Kinetics’ research shows that Gen-Zers and Millennials a big drivers of the market and think about eating dessert daily. An emerging dessert brand to consider is Wafels & Dinges. The franchise speicalizes in waffles and was established in 2007 to give an upgrade to Belgian waffles in the U.S. It originally operated from an old Chevy truck that was driven around New York City to give New Yorkers "real Belgian" waffles. The franchise opportunity is based on a custom kiosk design that typically ranges between 100 - 600 sq. ft., is easy to operate and requires a low investment. Locations perform best in a setting that is surrounded by seating and is adjacent to high foot-traffic. You can expect an total initial investment that starts as low as $250,000 for each store. As a franchisee, you should align with the brand's values of taking pride in what you do, inspiring others, and taking responsibility for your actions. You will be trained and supported from beginning to end.
There will be an initial training program to explain everything that you need to know about running the business. This includes the brand's history, marketing and advertising, site selection, construction and more. You can add more revenue to your business through catering, online ordering, and merchandise sales. The brand ships nationwide and offers combo boxes as well as vegan, gluten free and speicality waffles.