Financial Assistance Provided: Preferred vendor referrals,
FranFund & Benentrends
Site Selection Assistance: Yes
Specify: Required 3rd party vendor
Lease Negotiation Assistance: Yes
Specify: Required 3rd party vendor
Real Estate and Construction Support with Rise Group (3rd party
required vendor):
-Site Selection
- Lease negotiation
- Construction management
Rise has placed over 4000 franchise locations in high caliber
retail centers.
Recruiting Assistance: Yes
Specify: Support provided in house
Cooperative Advertising: Yes
Specify: Support provided in house
Training:
Franchise Partner: 3 day training within 60 days of signing FA
Unit Manager training -3 day training at HQ each
4 day on site training for opening locations
Ongoing training
Digital library access
Founder and CEO Tim Dougherty
has spent the last few years
assembling a strong corporate
support structure not only to provide
great support to his existing
franchise partners but also to
over-engineer his infrastructure to
support the rapid growth and expansion
for PLN. There are also plans in place
to
strategically add distribution
centers in Central and Western time
zones to support national
expansion.
Initial training
On-going support
Intranet help systems
Field support
Annual meetings
Advertising
Central purchasing
Strong Starts:
Franchise Partner ?3 day training within 60 days
of signing FA Unit Manager training -3 day training at HQ each 4
day on site training for opening locations
Ongoing Support:
Operational/Marketing/ Creative
Content/Website
Monthly proactive support calls to track business
progress & provide new strategies KPI training Turnkey quarterly
marketing calendar
Grand Opening/Marketing Process: Community
Activation (Pre- Launch) Referral Program (Members)? formalized
program, referrals are driving 18% of new memberships Community
Partners?with gyms, boutique fitness, & wellness businesses
Micro-Influencers/local engagement is very important, and PLN will
pre-harvest and scrape the market and then provide a list of each
partner/influencer
Staffed to Win:
GM -$40-50K salary plus bonus (based on conversion &
retention)
Key Lead -Best Educator (can scale another lead)?has a few
more responsibilities than regular
Educator (3-4) -$15/hour plus tips from shake bar
Store hours: 9-6pm M-F; 9-3 S/S; 57 hours a week is ideal; 2
people in a store at all times; Sat AM
through Mon afternoon is busiest time; 67% of retail sales
come between 10am-2pm; Mon is busiest
pickup time
4-6 total employees in the business, simple, straight-forward
to operate.