One of America's favorite pastimes is going to the movies. One of the most profitable parts of owning a movie theater is the concessions stand. If you want to open a drive-in movie theatre that has a focus on entertainment and offers high quality food and drink service, look no further than the Alamo Drafthouse Cinema franchise. The brand was founded in 1997 by Tim and Karrie League as a single screen mom and pop theater and began franchising in 2003. Since then, the franchise has experience steady growth across the country and has expanded to dozens of locations. The franchise sets itself apart from the competition by including food and beverage service at every seat, a themed bar for pre- and post-movie conversation, and more. As a franchisee, you can start a location from scratch, retrofit an existing building, or convert an existing theatre you already own. No two theaters are the same since the brand has flexible prototypes and a bespoke design philosophy. The brand has loyalty programs to keep customers coming back: Alamo Victory, Victory Vanguard, and Alamo Kids Club.
As a franchisee, you will also receive great support and training. Franchise owners can expect an initial training program that is broken down into on-the-job and classroom instruction. This program occurs three to six months prior to opening and lasts for three months. During that time, you will learn about the brand's standards, operating procedures, culture and more. You will also receive site selection and buildout assistance, grand opening support, marketing tools, and ongoing support for the entirety of your time with the franchise.