The pizza industry is a massive business that is stable and showing no signs of growing. In a year, Americans spend over $43 billion on pizza. Experts expect this number to hit over $50 billion in 2023. Not to mention, about 30% of Americans eat pizza at least once a week. If you're interested in investing in a pizza franchise, Marco's Pizza is a great option for you. Founded in in 1978 by Italian-born Pasquale "Pat" Giammarco, the company has stayed true to its Italian roots by creating authentic Italian pizza with fresh ingredients that keep customers coming back for more. The mark of a great business owner is being adaptive to big changes. Marco's Pizzas exemplifies leadership and being adaptive. For example, the company has enjoyed sustained growth over the past decade, with locations more than quadrupling during that time. Furthermore, the company opened 100 stores both in 2018 and 2019. In 2020, despite the COVID-19 global pandemic, the brand still opened more than 70 new stores and signed commitments for 131 more over the next couple of years. Additionally, the brand ramped up its marketing strategy with national TV advertising in 2019, which was an important milestone for the brand because it enabled the company to continue its upward momentum. That campaign not only drove sales but it also helped to increase brand awareness and consideration for Marco’s Pizza. The company now has an easier time looking for new franchise locations to capture business and ramp up revenue. If getting a piece of the billion dollar pizza industry interests you, investing n Marco's pizza can change your life.