Margaritas Mexican Restaurant

The Margaritas Mexican Restaurant franchise is a Mexican-inspired food concept. The brand first location, Tio Juan's, was established in 1985 in Concord, NH. Soon after, the first Margaritas Mexican Restaurant opened in Orono, Maine. Since its founding, Margaritas has expanded across several states in the northeastern U.S.: Pennsylvania, New Hampshire, New Jersey, Massachusetts, Maine, and Connecticut. The ideal franchisee is passionate about customer service and aligns with the brand's values. In addition to its margaritas, the food concept has developed a cult-like following due to its Mexican food, warm hospitality, and celebratory environment. Franchise owners benefit from turnkey, best-in-class technology that drives simplicity of operations and revenue. 

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Margaritas Mexican Restaurant

Margaritas Mexican Restaurant Franchise Cost and Requirements for 2024


The U.S. offers a world of food options. One of the most popular options is Mexican. An option to consider is Margaritas Mexican Restaurant. The New Hampshire-based food concept was established in 1985 by John and Dave Pelletier as the Tio Juan's and was quickly following by the first Margaritas Mexican Restaurant in Maine. Guests enjoy Margaritas' locations because of the Mexican food, warm hospitality, celebratory environment, and the drinks. While the fast-casual franchise' decor and technology has changed over the decades, the brand's mission has always been the same: deliver great Mexican food, fun, and the world's best margarita. Franchise owners benefit from proven processes, cutting-edge tech, and a supportive franchisor team. The fast-casual franchise's passionate fan base loves its authentic scratch cuisine and atmosphere. The exciting spirit of Mexico never goes out of style and is more than just a trend. Ideal candidates align with the brand's values and are passionate about customer service. 
Candidates don't need prior experience due to support and training. In terms of support and training, you can expect an initial training program that details everything you need to know about the business. This program is broken down into classroom and on-the-job training and covers marketing and advertising, hiring, managing the books, and more. Support and training are ongoing. The all-in investment ranges between $1,538,500 - $2,846,600, which includes a $40,000 one-time initial franchise fee. Royalty fees are 5% of gross sales. Qualified candidates should have at least $550,000 in liquid assists and a minimum net worth of $750,000. Territories are available throughout the northeastern U.S.  

Company Details

Absentee: No
Canada: No
International: No
Founded: 1985
First franchise: 2009
Exclusive territory: Yes
B2B: No
Mobile/home-based: No
Headquarters: Dover, NH 03820

Support and Training Offered By Margaritas Mexican Restaurant

In terms of support and training, you can expect an initial training program that details everything you need to know about the business. This program is broken down into classroom and on-the-job training and covers marketing and advertising, hiring, managing the books, and more. Support and training are ongoing.

2024 Franchise Requirements Needed to Own a Margaritas Mexican Restaurant Franchise.

What does a Margaritas Mexican Restaurant Franchise Cost?

Margaritas Mexican Restaurant franchise fees for 2024:

Royalty Fee: 5%
Initial Investment: $1,538,500 - $2,846,600
Net Worth Requirement: $750,000
Initial Franchise Fee: $40,000
Cash Requirement: $550,000

Is Margaritas Mexican Restaurant a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Margaritas Mexican Restaurant is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Margaritas Mexican Restaurant a Home Based franchise?

No. Margaritas Mexican Restaurant is not a home based franchise opportunity.

What Do Margaritas Mexican Restaurant Franchise Owners Make?

Click here to find out how much Margaritas Mexican Restaurant franchisees make. Margaritas Mexican Restaurant offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Does Margaritas Mexican Restaurant Offer a Veteran Discount?

No. Margaritas Mexican Restaurant franchise does not offer a veteran discount.

Is Margaritas Mexican Restaurant Looking for Franchisees in Canada?

No. Margaritas Mexican Restaurant franchise is not looking for Canada franchisees.

Is Margaritas Mexican Restaurant Looking for International franchisees?

No. Margaritas Mexican Restaurant franchise is not looking for International franchisees.

Where can I see Margaritas Mexican Restaurant's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open

20-50 UNITS

Cash Required

More than $250,000

Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


Margaritas Mexican Restaurant Franchises for Sale

Click Here to inquire about existing Margaritas Mexican Restaurant franchises for sale. We may have Margaritas Mexican Restaurant franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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