The South Block franchise was founded by Amir Mostafavi in order to provide communities with healthier options. The business began blending smoothies and making Asai bowls in Arlington, Virginia, in 2011. Although the space was small, it represented the ability of smalls acts to make a big impact. Franchisees benefit from the brand's people-first culture, and customers appreciate the variety of healthy options that are offered. Ideal candidates are driven entrepreneurs looking to make a difference in their community. You will also receive great support and training. The training program, called South Block Academy, explains everything you need to know about the franchise and succeed. During this time, you'll learn about hiring, food prep, marketing and advertising, and more. The support and training are ongoing.
The brand believes in growing strategically, not quickly, and is looking for partners who have a net worth of $30,000 and at least $30,000 in liquid assets. The initial investment is $263,000 - $483,500, which includes a $30,000 one-time initial franchise fee. Since its inception, South Block has grown to several locations around Maryland and Virginia. Additional revenue streams for franchise owners are gift cards, online orders, and catering. To give back to the community and do good for the environment, South Block has partnered with Fruitful Planet to provide fresh fruits and vegetables. Five percent of the sales from each bottle of juice will be donated to the organization. The brand also provides customers with a juice cleanse guide, which includes step-by-step instructions as to which six juices to drink and in what order.