The fast food giant has over 7,567 locations around the world. Taco Bell, which is operated by Yum! Brands, has made a significant name for itself as the largest taco and burrito chain in the world. The quick service restaurant (QSR) franchise has grown to dominate the market for Mexican-inspired fast food through a strategy of low prices, creative promotions, constant menu experimentation, and, in recent years, its irreverent social media presence. Taco Bell serves 42 million customers each week through in its restaurants, approximately 90% of which are franchised. The company spent the 2010’s focusing on ways to expand the brand by appealing to a wider audience. For example, the company began in 2014 by trying to break into the fast-casual and metropolitan markets. The company did this by creating U.S. Taco Company and Urban Taproom, a restaurant that was geared toward a different demographic with alcoholic offerings. Additionally, it opened in Huntington Beach, California in August of 2014, but would be closed just one year later; however, the location was shut down permanently in September of 2015, allowing Taco Bell to focus on their next project. The requirements they have for candidates include financial strength because starting a restaurant takes a large amount of capital and those candidates who do not have the monetary footing to make it happen are obviously not good choices for franchisees. Thus, Taco Bell requires each applicant to have a minimum net worth of $1.5 million. On top of their net worth, they must also have at least $750,000 available in liquid income.