Wings will always have a special place in the QSR industry. An emerging brand to consider investing in is the Detroit Wing Company. The brand was founded by Gus Malliaras in 2015 in Michigan. After creating nearly 100 items at his restaurant in Warren, Mich., Malliaras thought to scale back the menu and focus only on wings. He understood that proprietary sauces and dry rubs would help his business succeed, and more than 60 of the sauces were tested with customers in real time. The Detroit Wing Company was established to bring quality wings and sauces to communities. In addition to being a QSR franchise, hospitality is a main focus for Detroit Wing Company. The ideal franchise owner is passionate about making a quality product and customer service. As a franchisee, you benefit from the guidance of an experienced franchisor. The wing brand differentiates itself from the competition with its quality wings, proprietary dry rubs and sauces, and a growing segment in the market. You also have multiple revenue streams including gift cards, catering, and online orders.
You will also be provided with great support and training. In terms of support and training, you can expect an initial training program that will detail everything that you need to know about running the business. This includes hiring, marketing and advertising, food preparation, and more. Support and training are ongoing. In terms of an initial investment, you can expect it to range from $526,436 - $1,042,283. This includes a $30,000 franchise fee. The minimum cash requirement is $17,000, and the royalty fee is 6%.