Detroit Wing Company

The Detroit Wing Company is a Michigan-based franchise on a mission to give customers quality wings and sauces. The brand was established in 2015 and offers more than 20 different sauces and dry rubs, which are all-natural and free of preservatives, MSG, and artificial flavorings. Customers can enjoy a menu full of wings, tenders, sides, desserts, and more. Franchisees benefit from a family-like culture and will be supported from beginning to end. The franchisor is experienced with growing emerging brands. The Detroit Wing Company has been recognized as the “Best Wings in Michigan” by Buzzfeed, Esquire Magazine, Men’s Health, and MSNB as well as local media.

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Detroit Wing Company

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Detroit Wing Company Franchise Cost and Requirements for 2023

Background

Wings will always have a special place in the QSR industry. An emerging brand to consider investing in is the Detroit Wing Company. The brand was founded by Gus Malliaras in 2015 in Michigan. After creating nearly 100 items at his restaurant in Warren, Mich., Malliaras thought to scale back the menu and focus only on wings. He understood that proprietary sauces and dry rubs would help his business succeed, and more than 60 of the sauces were tested with customers in real time. The Detroit Wing Company was established to bring quality wings and sauces to communities. In addition to being a QSR franchise, hospitality is a main focus for Detroit Wing Company. The ideal franchise owner is passionate about making a quality product and customer service. As a franchisee, you benefit from the guidance of an experienced franchisor. The wing brand differentiates itself from the competition with its quality wings, proprietary dry rubs and sauces, and a growing segment in the market. You also have multiple revenue streams including gift cards, catering, and online orders.
You will also be provided with great support and training. In terms of support and training, you can expect an initial training program that will detail everything that you need to know about running the business. This includes hiring, marketing and advertising, food preparation, and more. Support and training are ongoing. In terms of an initial investment, you can expect it to range from $526,436 - $1,042,283. This includes a $30,000 franchise fee. The minimum cash requirement is $17,000, and the royalty fee is 6%. 

Company Details

Headquarters: Royal Oak, MI 48067
Founded: 2015
First franchise: 2021
Exclusive territory: Yes
Absentee: Yes
Mobile/home-based: No
International: No
Canada: No
B2B: No

Support and Training Offered By Detroit Wing Company

In terms of support and training, you can expect an initial training program that will detail everything that you need to know about running the business. This includes hiring, marketing and advertising, food preparation, and more. Support and training are ongoing.

2023 Franchise Requirements Needed to Own a Detroit Wing Company Franchise.

What does a Detroit Wing Company Franchise Cost?

Detroit Wing Company franchise fees for 2023:

Minimum net worth: $350,000
Initial investment: $526,436 -$1,042,283
Cash requirement: $170,000
Royality fee: 6%
National Advertising fee: 2%
Local advertising fee: 1%
Initial Franchise Fee: $30,000

 

Is Detroit Wing Company a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Detroit Wing Company is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Detroit Wing Company a Home Based franchise?

No. Detroit Wing Company is not a home based franchise opportunity.

Does Detroit Wing Company Offer a Veteran Discount?

No. Detroit Wing Company franchise does not offer a veteran discount.

Is Detroit Wing Company Looking for Franchisees in Canada?

No. Detroit Wing Company franchise is not looking for Canada franchisees.

Is Detroit Wing Company Looking for International franchisees?

No. Detroit Wing Company franchise is not looking for International franchisees.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open

LESS THAN 20 UNITS

Cash Required

$100,000 - $250,000

Passive Franchise

Yes

Home Based Franchise

No

Veteran Discount

No

B2B

No

Franchise Opportunities in Canada

No

International Franchise Opportunities

No

Detroit Wing Company Franchises for Sale

Click Here to inquire about existing Detroit Wing Company franchises for sale. We may have Detroit Wing Company franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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