The Squeeze In breakfast franchise served its first omelet in 1974. Since franchising in 2015, the brand has become a staple in the communities with its locations. One of the brand's claims to fame is being featured on Chef Bobby Flay's television show, "Throwdown with Booby Flay." The Squeeze In is family-friendly and has ways to entertain kids and has alcoholic drinks for adults. The brand's menu includes everything breakfast and lunch such as eggs, omelets, hash browns and Mexican-inspired items like huevos rancheros, quesadillas and burritos. Loyal guests are know as Eggheads. Franchise owners benefit from a strong culture and family-friendly operating hours. Since the franchise is only open from 7 a.m. - 2 p.m., you have the opportunity for a great work-life balance. Franchisees also benefit from a low initial investment; alcohol sales, which increase your margins; outdoor patio seating; experienced leadership; great support and training; and broad demographic appeal.
In the brand's California locations, with a beer and wine license, franchisees can serve mimosas and Bloody Marys, along with other beverages. The brand's Nevada locations have full liquor licenses and can serve an even wider variety of breakfast cocktails. The initial investment ranges from $223,000 up to $605,000, which includes the franchise fee of $40,000. It is recommend that qualified candidates have a minimum net worth of $800,000 and at least $250,000 in liquid assets. The brand is focused on the Western U.S.: Colorado, Texas, Arizona, New Mexico, Idaho, and Oregon. There may be room for a couple more franchise brand partners in Nevada, and California is.a sought-after market.