Auntie Anne`s is a snack food retailer selling delicious freshly baked hand-rolled soft pretzels in a range of sweet and savory flavors. They come with optional dips and are supplemented by various drinks. A take-away snack concept that has proven hugely successful in several countries including the US, Hong Kong and Thailand - and is now set to become a major new snack food retailer in the UK, building on the success of the existing stores already opera ting. In the last 19 years the number of Auntie Anne`s outlets has grown to over 900 across 14 different countries, and they are the market leader in pretzel retailing in North America.The business was founded by Anne Beiler in Philadelphia, USA in 1988 and was an immediate success. Based around a proprietary `secret` recipe, Auntie Anne`s Pretzels were very popular and soon started to sell in great numbers.
The first stores opened in Pennsylvania. Product exposure was high in this well populated area and an interest in franchising soon arose.in February 1989 the company granted its first franchise and now there are nearly 300 franchise owners worldwide. Franchising is the key to the success of Auntie Anne`s growth in the USA. Many stores are based in busy shopping centers and high footfall locations in the USA and this trend has continued both in the UK and elsewhere. Auntie Anne`s pretzels make a tasty, freshly baked delicious snack. They are well priced and satisfy the appetite of children and adults alike. They are unique in the world of fast food retailing.