Baja Fresh

The Baja Fresh franchise is a fast-causal Mexican food concept that offers healthier options in comparison to the competition. The brand was founded in 1990 and began franchising in 1995. Since then, it has grown to over 100 locations across the country. This is a great franchise opportunity because you don't need previous restaurant experience, although that is a plus. To ensure peak freshness, Baja Fresh locations don't have can openers, microwaves, or freezers. As a Baja Fresh franchisee, you will benefit from a nationally recognized brand  and a team that has decades of expeirence in the industry. You will also save on inventory through the franchise's vendor relationships. You have to be passionate about giving great customer service and providing the community with a great product. 

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Baja Fresh Franchise Cost and Requirements for 2024


In today's world, people are looking to eat healthier options when going outside of the house. This can be seen as millions see how obesity can negatively impact lives. If you want to get your piece of the trillion dollar health food industry, then the Baja Fresh franchise could be for you. The brand was founded in 1990 and began franchising five years later. Over time, the franchise has expanded to more than 100 locations across the nation. To ensure that food from the brand is as fresh as it can be, there are no microwaves, can opener, or freezers in its locations. As a Baja Fresh franchisee, you don't need to have prior restaurant experience because the brand will provide you with the support and training that you need to run the business successfully. Addiotnally, the franchise is looking for prospective candidates who have business, management, or customer service expeirence. Passion to grow the business is also required. 
In terms of support and training, you can expect classroom and on-the-job instruction at your location and the franchise's headquarters at the Khala Training and Education Center. You'll also be given a number to call whenever you need help. The support and training is on-going and will last for the entirety of your franchise agreement. You will also receive marketing support and training at your location. The franchise incentives veterans to invest with them by discounting the initial franchise fee by 20%. The brand also has relationships with third-party lenders to help you realize your dream of franchise ownership. 

Company Details

Headquarters: Scottsdale, Arizona 
Founded: 1990
First franchise: 1995
International: No 
Canada: No
Exclusive Territory: No 
B2B: No

Support and Training Offered By Baja Fresh

The brand offers its franchise owners an initial training program at the corporate headquarters at the Khala Training and Education Center. You can expect hands-on and classroom instruction to learn everything that you need to know about running the franchise properly. You'll also be given a number to call whenever you need help. The support and training is on-going and will last for the entirety of your franchise agreement. You will also receive marketing support and training at your location. 

2024 Franchise Requirements Needed to Own a Baja Fresh Franchise.

What does a Baja Fresh Franchise Cost?

Baja Fresh franchise fees for 2024:

Veterans Incentive: Yes; 20% off initial franchise fee 
Third-party financing options: Yes
Royalty fee: 5%
Cash Requirement: $250,000
Initial Investment: $322,310 - $974,290
Net Worth Requirement: $500,000
Initial Franchise Fee: $30,000

Is Baja Fresh a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Baja Fresh is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Baja Fresh a Home Based franchise?

No. Baja Fresh is not a home based franchise opportunity.

What Do Baja Fresh Franchise Owners Make?

Click here to find out how much Baja Fresh franchisees make. Baja Fresh offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Does Baja Fresh Offer a Veteran Discount?

Yes. Baja Fresh franchise does offer a veteran discount.

Is Baja Fresh Looking for Franchisees in Canada?

No. Baja Fresh franchise is not looking for Canada franchisees.

Is Baja Fresh Looking for International franchisees?

No. Baja Fresh franchise is not looking for International franchisees.

Where can I see Baja Fresh's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open

100+ UNITS

Cash Required

More than $250,000

Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


Baja Fresh Franchises for Sale

Click Here to inquire about existing Baja Fresh franchises for sale. We may have Baja Fresh franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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