WOW American Eats

The WOW American Eats franchise is a quick-service restaurant (QSR) that focuses on serving classically American food. These dishes include salads, wraps, chicken sandwiches, chicken tenders, and more. The franchise was originally known as WOW Cafe and rebranded to WOW American Eats. As a franchisee, you have two location designs to choose from: the QSR model or the fast causal model. The typical QSR location ranges from 500sf – 2,200sf, while fast casual locations are usually 2,200sf - 3,400sf. The ideal candidate is passionate about great customer service and looks to follow follow a successful system. You can expect an initial investment that ranges between $234,400 - $779,500. 

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WOW American Eats


WOW American Eats Franchise Cost and Requirements for 2024


When you first think of franchising, quick service restaurants may come to mind. Not only can cash in on a booming industry, but you can provide great service and a quality product to the community. If investing in a QSR franchise interest you, look no further than WOW American Eats. Originally known as WOW Cafe, the QSR franchise rebranded itself as WOW American Eats and serves classic American cuisine. In additional to a new name, the QSR brand also has revamped its locations' designs. As a franchisee, you can pick from two designs: the QSR model or the fast causal model. The typical QSR location ranges from 500sf – 2,200sf, while fast casual locations are usually 2,200sf - 3,400sf. The brand's menu includes chicken sandwiches, chicken tenders, wraps, salads, sides, and more. WOW American Eats was founded in 2001 in Covington, Louisiana, by Paul Ballard and his brothers. It began franchising a year later in 2002. Since that time, it has expanded to dozens of locations across the U.S. The brand puts a twist on American cuisine and worked with chefs and culinary leaders to form its menu. These leaders include Iron Chef Jose Garces' team.
As a franchisee, you will appreciate WOW American Eats' support and training. In terms of support and training, you can expect an initial training program that is broken down into on-the-job and classroom instruction. You will be provided with the information you need to run the business properly. You will also be provided with site selection and buildout assistance, marketing tools, and ongoing business consultation for the duration of your time with the franchise.

Company Details

Headquarters: Covington, LA
Franchising since: 2002
Founded: 2001
International: No
Canada: No
B2B: No
Absentee: No
Exclusive Territory: Yes


Support and Training Offered By WOW American Eats

You can expect an initial training program that is broken down into on-the-job and classroom instruction. You will be provided with the information you need to run the business properly. You will also be provided with site selection and buildout assistance, marketing tools, and ongoing business consultation for the duration of your time with the franchise. 

2024 Franchise Requirements Needed to Own a WOW American Eats Franchise.

What does a WOW American Eats Franchise Cost?

WOW American Eats franchise fees for 2024:

Initial Investment: $234,400 - $779,500
Cash Requirement: $150,000
Net Worth Requirement: $400,000
Veterans incentive: Yes; 20% off franchise fee
Royalty Fee: 3-8%
Initial Franchise Fee: $15,000 - $35,000

Is WOW American Eats a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. WOW American Eats is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is WOW American Eats a Home Based franchise?

No. WOW American Eats is not a home based franchise opportunity.

What Do WOW American Eats Franchise Owners Make?

Click here to find out how much WOW American Eats franchisees make. WOW American Eats offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Does WOW American Eats Offer a Veteran Discount?

Yes. WOW American Eats franchise does offer a veteran discount.

Is WOW American Eats Looking for Franchisees in Canada?

No. WOW American Eats franchise is not looking for Canada franchisees.

Is WOW American Eats Looking for International franchisees?

No. WOW American Eats franchise is not looking for International franchisees.

Where can I see WOW American Eats's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open

50-100 UNITS

Cash Required

$100,000 - $250,000

Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


WOW American Eats Franchises for Sale

Click Here to inquire about existing WOW American Eats franchises for sale. We may have WOW American Eats franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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