Blue Margaritas

The Blue Margaritas franchise is a family-owned Mexican grill concept. The brand specializes in traditional Mexican dishes including chips and salsa, steak fajitas, taco salads, and much more. Margaritas go nicely with any of the brand's meals. The fast-casual franchise's signature blue margarita is made with its proprietary blend. The brand was founded in 2015 by Ricardo Martínez Maciel. Blue Margaritas has grown to three corporate locations and began franchising in 2021. The ideal size of a Blue Margaritas location is 5,000 - 6,000 square feet. Candidates can expect an initial investment that ranges between $197,400 to $355,900. Royalty fees are 5% of gross sales after the first year, and the initial franchise fee is $29,900. Candidates don't need prior business experience. 

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Blue Margaritas


Blue Margaritas Franchise Cost and Requirements for 2024


One of the most popular international fast-casual concepts is Mexican. An emerging Mexican-inspired brand to consider is Blue Margaritas. It isn't just another Mexican chain because it is a family-owned business that is passionate about the food that it serves. Since the brand opened in 2015, Blue Margaritas has been serving authentic Mexican food to the communities where they're located. The family-owned business takes great pride in seeing customers enjoy its food, and it is looking to expand further across the U.S. with franchise partners. Franchisees can enjoy this storefront franchise opportunity, and ideal candidates are business-orianted and can follow a proven system. Candidates can expect an initial investment that ranges between $197,400 to $355,900. Royalty fees are 3.5% of gross sales for the first year and 5% for the remainder of the franchise agreement. The initial franchise fee is $29,900. These costs cover furniture, fixtures, and more. Candidates don't need prior business experience. 
You will also receive great support and training. To learning everything you need to know about running the business, you can expect an initial training program. This program is broken down into two sections: more than a dozen hours of classroom instruction for marketing and advertising, and an on-the-job portion for opening and closing procedures and more. You'll also learn how to handle ingredients and prepare everything on the menu. The support and training are ongoing and last for the entire length of your franchise agreement. You will also be assisted with site selection and grand opening. Online ordering adds revenue to your business. 

Company Details

Founded: 2015
First franchise: 2021
Canada: No
International: No
Absentee: No
Mobile: No
Exclusive territory: Yes
Headquarters: Peoria, IL
B2B: No



Support and Training Offered By Blue Margaritas

The franchisor provides franchisees with an initial training program that is broken down into classroom and on-the-job instruction. The franchisor connects connect you with vendors for equipment, services, supplies, and ingredients. As a franchisee, you also gain access to a comprehensive library of print and digital advertisements.

2024 Franchise Requirements Needed to Own a Blue Margaritas Franchise.

What does a Blue Margaritas Franchise Cost?

Blue Margaritas franchise fees for 2024:

Initial Investment: $197,400 - $355,900
Initial Franchise Fee: $29,900
Royalty Fee: 3.5% for the first year; 5% for the duration of franchise agreement 
Net Worth Requirement: $29,900
Cash Requirement: $29,900

Is Blue Margaritas a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Blue Margaritas is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Blue Margaritas a Home Based franchise?

No. Blue Margaritas is not a home based franchise opportunity.

What Do Blue Margaritas Franchise Owners Make?

This information is not available. Blue Margaritas does not offer an Item 19 in their Franchise Disclosure Document.

Does Blue Margaritas Offer a Veteran Discount?

No. Blue Margaritas franchise does not offer a veteran discount.

Is Blue Margaritas Looking for Franchisees in Canada?

No. Blue Margaritas franchise is not looking for Canada franchisees.

Is Blue Margaritas Looking for International franchisees?

No. Blue Margaritas franchise is not looking for International franchisees.

Where can I see Blue Margaritas's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open


Cash Required

$25,000 - $50,000

Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


Blue Margaritas Franchises for Sale

Click Here to inquire about existing Blue Margaritas franchises for sale. We may have Blue Margaritas franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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