Thai Esane

The Thai Esane franchise is an authentic Southeastern Asian cuisine food concept. The Tennessee-based brand was established in 2014 by Nina Singto and her husband, Tim, and began franchising in 2023. Since then, it has expanded to several locations across Tennessee. Singto is a refugee from Laos and was inspired to open Thai Esane based on her passion for food and her experience selling fresh herbs and vegetables as a child. She wanted to share her family’s recipes and culture with the world through the restaurant franchise. Franchisees benefit from a proven model and a one-of-a-kind opportunity to get into a growing food segment. 

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Thai Esane Franchise Cost and Requirements for 2024

Background

According to the Thai Trade Center in Los Angeles, there are currently over 5,000 Thai restaurants in the U.S., making it one of the most popular Asian cuisines in the country. The Asian fast-casual segment is expected to grow by 9% annually through 2023, outpacing other segments of the restaurant industry, according to research by Technomic. An emerging concept to consider is Thai Esane. The brand was established in 2014 by Nina Singto and her husband, Tim, and began franchising in 2023. Franchisees benefit from a proven model and support and training from the franchisor. In terms of support and training, you can expect an initial training program that is broken down into classroom and on-the-job training. During this time, you learn everything you need to know about running the brand. This includes marketing and advertising, hiring, food prep, and more. You'll also be assisted with the grand opening of your location. Support and training are ongoing.
The ideal franchisee is passionate about customer service and providing a quality product. Other values include exuberance, authenticy, and generosity. The brand's mission is simple: "Food is not only how we connect with each other, it’s how we connect with our past. Thai Esane is our way of genuinely expressing love for our community while honoring the traditions that made us who we are. To us, there’s nothing more exciting than telling our story through the food that we’ve enjoyed for generations." In terms of the initial investment, it ranges from $181,500 - $452,000, which includes a one-time initial franchise fee of $30,000. 

Company Details

Headquarters: Nashville, TN 37203
Canada: No
International: No
Absentee: No
Mobile/home-based: No
B2B: No
Exclusive territory: Yes
Founded: 2014
First franchise: 2023

Support and Training Offered By Thai Esane

In terms of support and training, you can expect an initial training program that is broken down into classroom and on-the-job training. During this time, you learn everything you need to know about running the brand. This includes marketing and advertising, hiring, food prep, and more. You'll also be assisted with the grand opening of your location. Support and training are ongoing. 

2024 Franchise Requirements Needed to Own a Thai Esane Franchise.

What does a Thai Esane Franchise Cost?

Thai Esane franchise fees for 2024:

Initial Investment $181,500 - $452,000
Royalty Fee 5.5-6.5%
Ad Royalty Fee 1.5%
Initial Franchise Fee $30,000

Is Thai Esane a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Thai Esane is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Thai Esane a Home Based franchise?

No. Thai Esane is not a home based franchise opportunity.

Does Thai Esane Offer a Veteran Discount?

No. Thai Esane franchise does not offer a veteran discount.

Is Thai Esane Looking for Franchisees in Canada?

No. Thai Esane franchise is not looking for Canada franchisees.

Is Thai Esane Looking for International franchisees?

No. Thai Esane franchise is not looking for International franchisees.

Where can I see Thai Esane's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open

LESS THAN 20 UNITS

Cash Required

$50,000 - $100,000

Passive Franchise

No

Home Based Franchise

No

Veteran Discount

No

B2B

No

Franchise Opportunities in Canada

No

International Franchise Opportunities

No

Thai Esane Franchises for Sale

Click Here to inquire about existing Thai Esane franchises for sale. We may have Thai Esane franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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