When it comes to fast-casual franchising, an often-overlooked category is seafood. A seafood broil franchise to consider is The Captain's Boil. The Captain's Boil franchise takes inspiration from Cajun seafood boil and sources high-quality seafood. The fast-casual brand has been one of Canada's largest seafood boil restaurants since 2015. Customers enjoy the combination of great food and company. The Captain’s Boil prepares fresh seafood feasts that you can dive straight into with your friends and family. The brand's menu includes shrimp, mussels, shrimp, sausage, crawfish, and more. These dishes are then infused with a twist of sauces - elevated by a mix of aromatic seasonings and Asian spices. This is the franchise's proprietary blend. The brand puts customers first and encourages them to eat with their hands and not worry about etiquette.
As a franchisee, you will appreciate the brand's innovative branding strategies in digital marketing and brand engagement along with its demographics, which fosters awareness and retention. You will also be provided with great support and training. In terms of support and training, franchisees are provided with a comprehensive training program that will explain everything that they need to know about running the business properly. The support and training are ongoing from the franchisor. You will also be provided with an exclusive territory, which decreases your competition as you'll be the only representative in your territory. In terms of an initial investment, you can expect an investment between $255,746 - $995,550. The franchise fee is $30,000, and the royalty fee is 6%. The brand has expanded across North America.