Smiling Moose Rocky Mountain Deli

The Smiling Moose Rocky Mountain Deli franchise is a fast-casual concept that serves sandwiches, wraps, salads, homemade soups, fresh-baked cookies and more. Franchise owners benefit from a fun, people first culture. The fast-casual franchise went through a rebrand in 2015 including an interior redesign, technology improvements, menu updates, and a new logo and website. The brand's new positioning allows franchise owner the ability to serve guests through multiple channels: breakfast, lunch and dinner, and B2B catering. The company is looking for passionate entrepreneurs who work  to create craveable food and memorable service. The brand's chef-inspired menu is made to order with fresh ingredients. 

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Smiling Moose Rocky Mountain Deli

Smiling Moose Rocky Mountain Deli Franchise Cost and Requirements for 2024


When it comes to franchising, fast-casual brands may be some of the first that come to mind. A brand to consider is Smiling Moose Rocky Mountain Deli. The fast-casual brand offers sandwiches, wraps, salads, homemade soups, fresh-baked cookies and more. Ideal candidates are bold and adventurous; actively participate in their business; have experience as a multi-unit franchise owner; have knowledge of the area you want to develop a location in; and are financially stable.  There is wide open territory in the mid-west of the U.S. You will receive great support and training from beginning to end. You'll be assisted with site selection and lease execution. The franchisor also provides ongoing business consultations, new product introductions, brand awareness support, and training on new systems and initiatives. The franchisor is never more than a phone call away. The typical Moose location ranges between 1,600 and 2,400 square feet, depending on the location and potential guest traffic. 
The total initial investment for a single Smiling Moose Rocky Mountain Deli location ranges from $315,300 to $685,000, including the initial franchise fee of $35,000. For those who enter into an area development agreement, the development fee will be $35,000 for the first store, $30,000 for the second store and $25,000 for each additional deli. The royalty fees are 5%. The brand is focused on multi-unit franchise development but will consider a single location if the area only supports one unit. You'll be involved in the daily operations of the location. The only alternative is to have an operating partner with at least a 10% equity interest in the business.

Company Details

Headquarters: Denver, CO 80202
Founded: 2003
First franchise: 2008
Canada: No
International: Yes 
B2B: Yes
Absentee: Yes
Home-based/mobile: No
Exclusive territory: Yes

Support and Training Offered By Smiling Moose Rocky Mountain Deli

There will be a 5-week training program that is conducted at our training deli in Denver, Colorado. You'll learn everything you need to know about running the business properly. This includes the brand's history, food prep, marketing and advertising, and more. The support and training are ongoing. 

2024 Franchise Requirements Needed to Own a Smiling Moose Rocky Mountain Deli Franchise.

What does a Smiling Moose Rocky Mountain Deli Franchise Cost?

Smiling Moose Rocky Mountain Deli franchise fees for 2024:

Initial investment: $315,300 to $685,000
Initial franchise fee: $35,000
Area development fee: $35,000 for the first store, $30,000 for the second store and $25,000 for additional
Royality fee: 5%
Net Worth Requirement: $250,000 - $1,000,000
Cash Requirement: $125,000 - $350,000
Veteran Incentives: 50% off franchise fee, reduced royalties


Is Smiling Moose Rocky Mountain Deli a Home Based franchise?

No. Smiling Moose Rocky Mountain Deli is not a home based franchise opportunity.

What Do Smiling Moose Rocky Mountain Deli Franchise Owners Make?

Click here to find out how much Smiling Moose Rocky Mountain Deli franchisees make. Smiling Moose Rocky Mountain Deli offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Does Smiling Moose Rocky Mountain Deli Offer a Veteran Discount?

Yes. Smiling Moose Rocky Mountain Deli franchise does offer a veteran discount.

Is Smiling Moose Rocky Mountain Deli Looking for Franchisees in Canada?

No. Smiling Moose Rocky Mountain Deli franchise is not looking for Canada franchisees.

Is Smiling Moose Rocky Mountain Deli Looking for International franchisees?

No. Smiling Moose Rocky Mountain Deli franchise is not looking for International franchisees.

Where can I see Smiling Moose Rocky Mountain Deli's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open


Cash Required

More than $250,000

Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


Smiling Moose Rocky Mountain Deli Franchises for Sale

Click Here to inquire about existing Smiling Moose Rocky Mountain Deli franchises for sale. We may have Smiling Moose Rocky Mountain Deli franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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