Our vision is to grow the Ben's Soft Pretzels brand while
maintaining and inspiring good stewardship and blessing others with
opportunities to pay it forward. Our mission is to provide a unique
Quick Service Restaurant opportunity that is focused on helping
franchise partners grow a successful business. We are committed to
provide a simple formula that is easy to start, grow, and maintain.
Our path to success is made up of dedication and persistence
coupled with a fun loving spirit and passionate heart.
1. Truly the best tasting pretzels in the world!
2. Superior value proposition at the point of sale
3. 11 gourmet dips, sauces & seasoning shakes - great upselling
4. Simple franchise to start, grow, scale, and maintain
5. Affordable - under $130K for most new stores
6. Scalable - easy to own 1-3 pretzel bakeries and beyond
7. Vast, open markets w/ low barriers to entry
8. Unique "Master Leased" Walmart and Meijer locations, yielding
high traffic and attractive unit level economics
9. Ability to operate in major markets as well as small town
10. Pro, Semi-Pro, and Collegiate Sporting venue concession