Ben's Soft Pretzels

Ben's Soft Pretzels is a leader in the fresh baked, grab and go snack with a primary focus on the world's best soft pretzels. Ben's can be found in traditional brick and mortar locations (Walmart, Meijer, Simon Properties, and more) and are enjoyed by millions at venues (Michigan Stadium, University of Notre Dame, Wisconsin, Auburn, State Farm Stadium, Lucas Oil Stadium, and more)

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Ben's Soft Pretzels

Ben's Soft Pretzels Franchise Cost and Requirements for 2022


Our vision is to grow the Ben's Soft Pretzels brand while maintaining and inspiring good stewardship and blessing others with opportunities to pay it forward. Our mission is to provide a unique Quick Service Restaurant opportunity that is focused on helping franchise partners grow a successful business. We are committed to provide a simple formula that is easy to start, grow, and maintain. Our path to success is made up of dedication and persistence coupled with a fun loving spirit and passionate heart.

1. Truly the best tasting pretzels in the world!
2. Superior value proposition at the point of sale
3. 11 gourmet dips, sauces & seasoning shakes - great upselling opportunities
4. Simple franchise to start, grow, scale, and maintain
5. Affordable - under $130K for most new stores
6. Scalable - easy to own 1-3 pretzel bakeries and beyond
7. Vast, open markets w/ low barriers to entry
8. Unique "Master Leased" Walmart and Meijer locations, yielding high traffic and attractive unit level economics
9. Ability to operate in major markets as well as small town America
10. Pro, Semi-Pro, and Collegiate Sporting venue concession opportunities

Company Details

Established: 2008
First Unit Franchised: 2013
Franchised Units: 120
Company Owned Units: 7
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, California - CA, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Hawaii - HI, Idaho - ID, Illinois - IL, Indiana - IN, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Maryland - MD, Massachusetts - MA, Michigan - MI, Minnesota - MN, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, North Carolina - NC, North Dakota - ND, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, South Dakota - SD, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, Washington - WA, West Virginia - WV, Wisconsin - WI, Wyoming - WY
Canada Franchises: No
International Franchises: No

Support and Training Offered By Ben's Soft Pretzels

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: No
1) Onboarding training done online
2) Virtual weekly meeting leading up to in person training
3) 101-Training combined with Reality training in person in Elkhart, IN....6 days of combined training. Ongoing online and in person franchise training and extensive online employee training platform.

2022 Franchise Requirements Needed to Own a Ben's Soft Pretzels Franchise.

What does a Ben's Soft Pretzels Franchise Cost?

Ben's Soft Pretzels franchise fees for 2022:

Cash Investment: $30,000-$70,000
Total Investment: $81,000-$339,500
Minimum Net Worth: $250,000
Franchise Fee: $30,000
Royalty: 6%
Ad: 1.50%
Item 19: Yes
Average Number of Employees: 5
Visa Candidates: Yes
Passive Ownership: No
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes

Is Ben's Soft Pretzels a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Ben's Soft Pretzels is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Ben's Soft Pretzels a Home Based franchise?

No. Ben's Soft Pretzels is not a home based franchise opportunity.

What Do Ben's Soft Pretzels Franchise Owners Make?

Click here to find out how much Ben's Soft Pretzels franchisees make. Ben's Soft Pretzels offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Ben's Soft Pretzels a Master Franchise Opportunity?

No. Ben's Soft Pretzels is not a master franchise opportunity.

Does Ben's Soft Pretzels Offer a Veteran Discount?

Yes. Ben's Soft Pretzels franchise does offer a veteran discount.

Does Ben's Soft Pretzels Work with E2 Visa and EB-5 Visa Candidates?

Yes. Ben's Soft Pretzels franchise does work with E2 Visa and EB-5 Visa candidates.

Is Ben's Soft Pretzels Looking for Franchisees in Canada?

No. Ben's Soft Pretzels franchise is not looking for Canada franchisees.

Is Ben's Soft Pretzels Looking for International franchisees?

No. Ben's Soft Pretzels franchise is not looking for International franchisees.

Additional Information

Additional Categories

Food & Restaurants, Sports, Vending, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$50,000 - $100,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Ben's Soft Pretzels Franchises for Sale

Click Here to inquire about existing Ben's Soft Pretzels franchises for sale. We may have Ben's Soft Pretzels franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.