Maui Tacos

The MAUI TACOS concept is simple - fuse the bold tastes of Mexico with the exotic flavors of Hawaii, serve everything fresh, healthy and in a cool, laid-back atmosphere, and always in the spirit of Aloha - or what we call "Mauitude".

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Maui Tacos Franchise Cost and Requirements for 2022


MAUI TACOS opened in 1993 as a surf shack on Maui serving traditional Mexican food fused with an irresistible Hawaiian accent. The original menu was created by Hawaiian celebrity chef Mark Ellman who labeled his original creations Maui-Mex. At first the clientele was local, but as its reputation for bold and unique tastes and exotic flavors spread, pro-surfers, island hopers and jetsetters crowded in. Today it's said that "you haven't been to Maui if you haven't eaten at Maui Tacos".

The MAUI TACOS concept is simple - fuse the bold tastes of Mexico with the exotic flavors of Hawaii, serve everything fresh, healthy and in a cool, laid-back atmosphere, and always in the spirit of Aloha - or what we call "Mauitude".

Chef Ellman's tropical twists include our Signature Maui Tacos Fish Tacos, Pacific Rim Style Salads, our authentic Hawaiian BBQ pork burritos, Tortilla soup and the "Greatest Salsa Bar Ever Created." We provide fresh, healthy, mouth-watering Mexican cuisine that is 100% trans-fat free, never uses lard and includes many dishes that are recommended and featured on Nutritional information is posted on our front counters and we are proud of the fact that Maui Tacos is a "***** restaurant with fast casual prices" place.

Traditional MAUI TACOS restaurants, where eligible, have and will have liquor licenses serving beer, wine and Island drinks.

Company Details

Established: 1993
First Unit Franchised: 2001
Franchised Units: 3
Company Owned Units: 4
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Georgia - GA, Hawaii - HI, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Massachusetts - MA, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, North Carolina - NC, Ohio - OH, Oklahoma - OK, Oregon - OR, Pennsylvania - PA, South Carolina - SC, Tennessee - TN, Texas - TX, Vermont - VT, West Virginia - WV, Wyoming - WY
Canada Franchises: Yes
International Franchises: Yes

Support and Training Offered By Maui Tacos

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
up to 2 owners and a manager. 2 weeks in a training store and we spend one week in new store

2022 Franchise Requirements Needed to Own a Maui Tacos Franchise.

What does a Maui Tacos Franchise Cost?

Maui Tacos franchise fees for 2022:

Cash Investment: $200,000
Total Investment: $400,000 - $800,000
Minimum Net Worth: $500,000
Franchise Fee: $30,000
Royalty: 5%
Ad: 4%
Item 19: Yes
Average Number of Employees: 10
Visa Candidates: Yes
Passive Ownership: Yes
Home-Based: Yes
B2B: Yes
Master Franchise Opportunities: Yes
Veteran Discount: Yes

Is Maui Tacos a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. Maui Tacos is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is Maui Tacos a Home Based franchise?

No. Maui Tacos is not a home based franchise opportunity.

What Do Maui Tacos Franchise Owners Make?

This information is not available. Maui Tacos does not offer an Item 19 in their Franchise Disclosure Document.

Is Maui Tacos a Master Franchise Opportunity?

No. Maui Tacos is not a master franchise opportunity.

Does Maui Tacos Offer a Veteran Discount?

No. Maui Tacos franchise does not offer a veteran discount.

Does Maui Tacos Work with E2 Visa and EB-5 Visa Candidates?

No. Maui Tacos franchise does not work with E2 Visa and EB-5 Visa candidates.

Is Maui Tacos Looking for Franchisees in Canada?

No. Maui Tacos franchise is not looking for Canada franchisees.

Is Maui Tacos Looking for International franchisees?

No. Maui Tacos franchise is not looking for International franchisees.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open


Cash Required

More than $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Maui Tacos Franchises for Sale

Click Here to inquire about existing Maui Tacos franchises for sale. We may have Maui Tacos franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

Franchises Similar to Maui Tacos

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