Persona Wood Fired Pizzeria

Build-your-own pizza - cooked to order in 90 seconds - created by one of Pizza Today Magazine's "Best Pizza Chefs in the World" honorees, Chef Glenn Cybulski.

• Our dough is made fresh daily using Italian-imported double zero flour.
• We make every handcrafted, hand-rolled pizza fresh right in front of guests in an assembly line format with a choice of over 30 toppings, including handmade sauces, meatballs and sausage.
• We also offer chef-created specialty pizzas like our award-winning Chipotle Chicken Pizza, plus fresh, locally sourced salads.
• Our modern Neapolitan style pizzas bake in an 800 degree brick wood fired oven.
• We also offer catering and home/office deliveries.

Interested in Franchise Ownership?

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Persona Wood Fired Pizzeria

Persona Wood Fired Pizzeria Franchise Cost and Requirements for 2022



What makes Persona different from the competitors? It's the pizza. Persona's dough, sauces, dressings and fresh ingredients are based on award winning recipes crafted by the company co-founder and CEO, Glenn Cybulski.

Following are just some facts about Glenn's background.

  • Considered a Top 10 Pizzaiolo in America by Pizza Today Magazine
  • Consulted on Over 75 Restaurant Concepts in Over 25 Years
  • Voted World Pizza Champion Member of the Year 2009
  • Seminar Speaker and Columnist for Pizza Today Magazine
  • Instructor at Pizza Today's "School of Pizzeria Management"
  • Live Culinary Demonstrations & Emcees at the World Pizza Games and Pizza Expo
  • Developed the Thin Crust Delights Pizza Crust for Papa Murphy's in 2006
  • Appeared on the Food Network's "Glutton for Punishment"
  • Chef Demonstrations at Sonoma-Marin Fair 2008, 2009, and 2010
  • Founding Member of the Non-Profit "Chefs Feeding Kids"
  • Teaches Healthy Cooking Classes to Children at the Boys N Girls Club of America

When looking for a business opportunity, you can choose to go down one of two paths. The first is to get a job or start a business in something you are already well versed in or something you've been doing for years or even decades. The other option is why you are reading this now. You can choose to do something new, different, and exciting. However, business minded people know what they know and also know what they don't know. You understand that to start something new and exciting is a kiss of death without the right tools and resources in place to help keep you on course towards success.

Franchising provides you, the owner, with a proven system, comprehensive training, checks and balances, marketing support, foresight, concept, brand recognition, reputation, real estate advice, ongoing support and more. Franchising provides the business framework and tools, but to be successful it requires your mind, attention to detail, work ethic, leadership skills and the ability to follow the game plan down to the last letter. It also necessitates a desire to create something for yourself and to be your own boss, security for your family, and maybe even to build an empire. If you want a 9 to 5 job or need someone else to tell you what to do every day then a Persona franchise is not right for you.


How will we help you launch your Persona Wood Fired Pizzeria business, particularly if you don't have any previous industry experience? Don't worry. We have your back. Persona provides franchisees with the following support:

  • Customizable Regional and Local Marketing Programs
  • Access to Persona's Award Winning Recipes
  • In-Depth Site Selection Assistance
  • Real Estate Negotiation
  • Construction Assistance
  • Pre-Negotiated Equipment Discounts
  • Design Assistance
  • Franchisee Training
  • Employee Training
  • Comprehensive and Detailed Operations Manuals
  • Supply Chain Logistics for All Ingredients

Company Details

Established: 2013
First Unit Franchised: 2015
Franchised Units: 4
Company Owned Units: 1
States Registered In: Currently, all states except Hawaii, North Dakota, and Maryland
Canada Franchises: Yes
International Franchises: Yes

Support and Training Offered By Persona Wood Fired Pizzeria

Financial Assistance Provided: N/A
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: Yes

Training: Complete Training
Site Evaluation and Demographics Analysis
Comprehensive Operations Manual
Training Videos
Supply Chain Logistics
Dedicated Field Consultant
Quarterly Site Visits
Around the Clock Availability
Share Best Practices with Other Franchisees
Other Info:

2022 Franchise Requirements Needed to Own a Persona Wood Fired Pizzeria Franchise.

What does a Persona Wood Fired Pizzeria Franchise Cost?

Persona Wood Fired Pizzeria franchise fees for 2022:

Cash Investment: $100,000 Total Investment: The total investment necessary to begin operations of a Persona Wood Fired Pizzeria franchise is $361,950 to $648,500. T The total investment necessary to begin operation of multiple Persona Wood Fired Pizzeria franchises ranges from $364,450 to $751,000 (but can be more if you choose to develop more than 10 units). The initial development fee ranges from $25,000 (to develop 2 franchises) to $112,500 (to develop 10 franchises) or higher for the development of more than 10 units.
Minimum Net Worth: $100,000 liquid capital.
Franchise Fee: $35,000 for a single unit. $25,000 per unit for multi-unit deals with $12,500 due up front for each subsequent unit after the first. $12,500 is then due after the lease is signed on the subsequent unit(s). For example, with a 3 unit deal, $50,000 ($25,000 + $12,500 + $12,500) is due up front and then $12,500 is due after the second unit is signed and $12,500 is due after the third unit is signed.

Royalty: 6%
Ad: 1%
Average Number of Employees:
Item 19: No
SBA Approved: Yes
Passive Ownership: Yes
Home Based: Yes
B2B: Yes
Master Franchise Opportunities: Yes
Veteran Discount No

Is Persona Wood Fired Pizzeria a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Persona Wood Fired Pizzeria is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Persona Wood Fired Pizzeria a Home Based franchise?

Yes. Persona Wood Fired Pizzeria is a home based franchise opportunity.

What Do Persona Wood Fired Pizzeria Franchise Owners Make?

This information is not available. Persona Wood Fired Pizzeria does not offer an Item 19 in their Franchise Disclosure Document.

Is Persona Wood Fired Pizzeria a Master Franchise Opportunity?

Yes. Persona Wood Fired Pizzeria is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does Persona Wood Fired Pizzeria Offer a Veteran Discount?

No. Persona Wood Fired Pizzeria franchise does not offer a veteran discount.

Does Persona Wood Fired Pizzeria Work with E2 Visa and EB-5 Visa Candidates?

Yes. Persona Wood Fired Pizzeria franchise does work with E2 Visa and EB-5 Visa candidates.

Is Persona Wood Fired Pizzeria Looking for Franchisees in Canada?

Yes. Persona Wood Fired Pizzeria franchise is looking for Canada franchisees.

Is Persona Wood Fired Pizzeria Looking for International franchisees?

Yes. Persona Wood Fired Pizzeria franchise is looking for International franchisees.

Additional Information

Additional Categories

Food & Restaurants, Retail, Non Food Franchises

Number of Units Open


Cash Required

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Persona Wood Fired Pizzeria Franchises for Sale

Click Here to inquire about existing Persona Wood Fired Pizzeria franchises for sale. We may have Persona Wood Fired Pizzeria franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.