Wetzel's Pretzels

Wetzel's is a bakery concept specializing in pretzels, pretzel bites, and hot dogs wrapped in pretzel dough. We are a 26-year-old concept that with bakeries located in malls in 20 states. We have 100 franchise owners and 320 stores that implement our simple-to-execute business model consisting of limited items to order. We are a fun brand that enjoys strong margins.

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Wetzel's Pretzels

Wetzel's Pretzels Franchise Cost and Requirements for 2022


We are 26-year-old proven baking concept located in quality malls throughout America. We offer freshly hand-rolled and baked on-site pretzels, pretzel bites, hot dogs wrapped in pretzel dough dipped in butter with a variety of flavors such as cinnamon, jalapeno, pepperoni, etc. These products are deliciously easy to create and the staff duties are easily trainable. We are a fun brand with raving fans across many states and a cult-like following especially in Los Angeles where we are frequently featured in numerous mediums with stars like Jimmy Kimmel, Ben Affleck, Kim Kardashian enjoying our product. We do not require advertising since we are an impulse purchase in mall-based on our good locations, reputation, samplers, and consistently fresh and delicious product. Our business model is very strong and our operating margins are healthy and above the industry norm.

Company Details

Established: 1994
First Unit Franchised: 1996
Franchised Units: 300
Company Owned Units: 20
States Registered In: Arizona - AZ, California - CA, Colorado - CO, Connecticut - CT, Florida - FL, Georgia - GA, Idaho - ID, Illinois - IL, Indiana - IN, Massachusetts - MA, Michigan - MI, Minnesota - MN, Nevada - NV, New Jersey - NJ, New York - NY, Oregon - OR, Tennessee - TN, Texas - TX, Utah - UT, Washington - WA
Canada Franchises: No
International Franchises: No

Support and Training Offered By Wetzel's Pretzels

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: No
2 week 80 hours of training. 1 wk classroom 1 wk of bakery and store mgmt. hands on at one of four cites. Vegas, Orlando, Los Angles, Denver

2022 Franchise Requirements Needed to Own a Wetzel's Pretzels Franchise.

What does a Wetzel's Pretzels Franchise Cost?

Wetzel's Pretzels franchise fees for 2022:

Cash Investment: $100,000
Total Investment: $425,000 - $550,000
Minimum Net Worth: $300,000
Franchise Fee: $35,000
Royalty: 7%
Ad: 1%
Item 19: Yes
Average Number of Employees: 8
Visa Candidates: Yes
Passive Ownership: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes

Is Wetzel's Pretzels a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Wetzel's Pretzels is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Wetzel's Pretzels a Home Based franchise?

No. Wetzel's Pretzels is not a home based franchise opportunity.

What Do Wetzel's Pretzels Franchise Owners Make?

Click here to find out how much Wetzel's Pretzels franchisees make. Wetzel's Pretzels offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is Wetzel's Pretzels a Master Franchise Opportunity?

No. Wetzel's Pretzels is not a master franchise opportunity.

Does Wetzel's Pretzels Offer a Veteran Discount?

Yes. Wetzel's Pretzels franchise does offer a veteran discount.

Does Wetzel's Pretzels Work with E2 Visa and EB-5 Visa Candidates?

Yes. Wetzel's Pretzels franchise does work with E2 Visa and EB-5 Visa candidates.

Is Wetzel's Pretzels Looking for Franchisees in Canada?

No. Wetzel's Pretzels franchise is not looking for Canada franchisees.

Is Wetzel's Pretzels Looking for International franchisees?

No. Wetzel's Pretzels franchise is not looking for International franchisees.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open

100+ UNITS

Cash Required

$100,000 - $250,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Wetzel's Pretzels Franchises for Sale

Click Here to inquire about existing Wetzel's Pretzels franchises for sale. We may have Wetzel's Pretzels franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.