TCBY and Mrs. Fields

TCBY and Mrs. Fields pioneered the Yogurt and Cookie industry over 35 years ago, and we continue to innovate and change the category today. With our new Duel Brand Concept, you now get both Iconic TCBY/Mrs. Fields brands under one roof! This provides three revenue sources, with our Yogurt, Cookie, and Gifting business all in one. We have over 900 stores in 33 countries worldwide, and we are growing rapidly. Call us today to set up a meeting with your local Development Director, and get your sweet treat business going!


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TCBY and Mrs. Fields

TCBY and Mrs. Fields Franchise Cost and Requirements for 2022


Why are TCBY and Mrs. Fields the right investment?

TCBY and the iconic Mrs. Fields remain franchise favorites due to our in-demand product, unwavering brand loyalty, and three decades of industry dominance. And now, due to customer demand, we need even more entrepreneurs like you to keep up with the dessert craze!

  • Known and loved by millions for 30 years, both TCBY and Mrs. Fields are two of the most recognized brands in America
  • Mrs. Fields is THE name in cookies since 1977
  • TCBY champions the market - and competition - with 350 franchises in 45 states, double the number of most in the industry, and Mrs. Fields has over 350 locations worldwide
  • TCBY leads the industry in innovation! Introducing our new Silk product line - a non-dairy frozen yogurt receiving rave reviews from customers coast to coast TCBY proprietary non-dairy yogurt has created a new yogurt consumer and increased the TCBY brand reach
  • What goes better together than Cookies and Yogurt? We are actively opening Co-Brand locations all over the country

"When we opened our doors two years ago, there were people lined up, and they haven't stopped. I know that a lot of businesses have tried to copy TCBY, but no one's come close."

- Sam Batt, TCBY North Carolina Area Director and Multi-Unit Franchisee

Company Details

Established: 1977
First Unit Franchised: 1977
Franchised Units: 300+
Company Owned Units: 2
States Registered In: All 50 states in the USA
Canada Franchises: Yes
International Franchises: Yes

Support and Training Offered By TCBY and Mrs. Fields

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: Yes

Training: 6-14 days in store training

2022 Franchise Requirements Needed to Own a TCBY and Mrs. Fields Franchise.

What does a TCBY and Mrs. Fields Franchise Cost?

TCBY and Mrs. Fields franchise fees for 2022:

Cash Investment: $100,000
Total Investment: $200,000-$400,000
Minimum Net Worth: $250,000
Franchise Fee: $35,000
Royalty: 6%
Ad: 3%
Average Number of Employees: 6-8
Item 19: Yes
SBA Approved: Yes
Passive Ownership: Yes
Home Based: No
B2B: Yes
Master Franchise Opportunities: Yes

Is TCBY and Mrs. Fields a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. TCBY and Mrs. Fields is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is TCBY and Mrs. Fields a Home Based franchise?

No. TCBY and Mrs. Fields is not a home based franchise opportunity.

What Do TCBY and Mrs. Fields Franchise Owners Make?

Click here to find out how much TCBY and Mrs. Fields franchisees make. TCBY and Mrs. Fields offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is TCBY and Mrs. Fields a Master Franchise Opportunity?

Yes. TCBY and Mrs. Fields is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does TCBY and Mrs. Fields Offer a Veteran Discount?

Yes. TCBY and Mrs. Fields franchise does offer a veteran discount.

Does TCBY and Mrs. Fields Work with E2 Visa and EB-5 Visa Candidates?

Yes. TCBY and Mrs. Fields franchise does work with E2 Visa and EB-5 Visa candidates.

Is TCBY and Mrs. Fields Looking for Franchisees in Canada?

Yes. TCBY and Mrs. Fields franchise is looking for Canada franchisees.

Is TCBY and Mrs. Fields Looking for International franchisees?

Yes. TCBY and Mrs. Fields franchise is looking for International franchisees.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open

Cash Required

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


TCBY and Mrs. Fields Franchises for Sale

Click Here to inquire about existing TCBY and Mrs. Fields franchises for sale. We may have TCBY and Mrs. Fields franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

Franchises Similar to TCBY and Mrs. Fields

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About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.