Verve Taco

Verve Taco's has its humble beginnings in Palm Desert, CA. Our founders recognized the need for delicious tacos for the malls captive audience. It soon became a go to stop for a satisfying meal, at a good value, washed down with a cold beer from the self serve beer wall.

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Verve Taco Franchise Cost and Requirements for 2023


Verve Taco's has its humble beginnings in Palm Desert, CA. Our founders recognized the need for delicious tacos for the malls captive audience. It soon became a go to stop for a satisfying meal, at a good value, washed down with a cold beer from the self serve beer wall.

Some Key Differentiators: NEW, EXCITING SPINNERS for the meats (like a Rotisserie; brazilian-like) - all fresh grilled/fire flame; 5 flour-based taco bowls that have 5 different tastes to consume (ie: jalapeno is one choice);

FULL - "scratch" kitchen - EVERYTHING IS MADE AT THE LOCATION! (even the salsas....) This is the key selling point vs. our Mexican taco competition.

Very limited employees necessary; simple operations...runs like a Jersey Mikes (very similar).

Our Founders (2):

Tobi Miller began his career as a founding member of the rock band The Wallflowers, with his life long friend Jakob Dylan. After a pair of hit albums and Grammy Awards, he exited the band in 1999 to earn his degree in Business Economics, and eventually his MBA from UCLA Anderson. He then moved into the commercial real estate, became a franchisee himself which catapulted into creating and franchising his own brand.

Meanwhile, Richard Gottlieb earned his degree in economics from the UC Santa Barbara while gaining fame as the driver of Big Red, a record-setting hot rod that has been featured in a variety of car enthusiast publications. While car racing is a thrilling hobby, Richard's true calling is the pursuit of entrepreneurial success.

In 2018, the first Verve Taco opened its doors in Southern California with great success.

Company Details

Established: 2019
First Unit Franchised: 2019
Franchised Units: 1
Company Owned Units: 1
States Registered In: ALL , except:  Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, Virginia, Washington, and Wisconsin.

Good in CA, where we are based (HQ in Santa Monica, CA)

Canada Franchises: Yes

International Franchises: Yes

Support and Training Offered By Verve Taco

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training: One week at HQ in Santa Monica and Palm Desert, CA (live restaurant). We pay all expenses for that trip.
7-10 days at site of franchisee - Pre and Post Opening week.
Other Info: We pay for your candidates to come to Discovery Day (up to 1 person for now, but if multiple package-we will discuss with broker).  Flights and hotel. We got them covered. Also, we fly in brokers that pay a lot of attention to our brand. This year we have flown in over 10+ brokers to Discovery Day.

2023 Franchise Requirements Needed to Own a Verve Taco Franchise.

What does a Verve Taco Franchise Cost?

Verve Taco franchise fees for 2023:

Cash Investment: $80,000
Total Investment: $350,000+
Minimum Net Worth: $400,000
Franchise Fee: $40,000
Royalty: 3% first 6 month; then 6%
Ad: 2%
Average Number of Employees: 3-4 when doors open
Item 19: No
Visa Candidates: Yes
Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes

Is Verve Taco a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. Verve Taco is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is Verve Taco a Home Based franchise?

No. Verve Taco is not a home based franchise opportunity.

What Do Verve Taco Franchise Owners Make?

This information is not available. Verve Taco does not offer an Item 19 in their Franchise Disclosure Document.

Is Verve Taco a Master Franchise Opportunity?

Yes. Verve Taco is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does Verve Taco Offer a Veteran Discount?

Yes. Verve Taco franchise does offer a veteran discount.

Does Verve Taco Work with E2 Visa and EB-5 Visa Candidates?

Yes. Verve Taco franchise does work with E2 Visa and EB-5 Visa candidates.

Is Verve Taco Looking for Franchisees in Canada?

Yes. Verve Taco franchise is looking for Canada franchisees.

Is Verve Taco Looking for International franchisees?

Yes. Verve Taco franchise is looking for International franchisees.

Where can I see Verve Taco's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Food & Restaurants

Number of Units Open


Cash Required

$50,000 - $100,000

Master Franchise


Passive Franchise


Home Based Franchise


Item 19 Franchise


Veteran Discount




Franchise Opportunities in Canada


International Franchise Opportunities


E2 Visa Franchise


Verve Taco Franchises for Sale

Click Here to inquire about existing Verve Taco franchises for sale. We may have Verve Taco franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

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