Our initial 2-week training program consists of 18 hours in a
classroom
and 146 hours of on-the-job training at our corporate location
in
Washington D.C., as well as on-site at the Owner's location. During
this
time, new Owners will learn everything from recipes, ordering,
ingredients,
processes, POS (CAKE by Sysco), inventory, management, employee
training, hiring, marketing, grand opening assistance, and
location-specific
opportunities.
Ongoing Support
The training and support will never end as we continuously grow and
adapt. Our training team will assist franchisees during the grand
opening. Once the caf? is open, our Franchise Success Managers will
be supportive. They will set up weekly calls to review KPIs, assist
with any operation questions, and inform owners about new
happenings, such as our Toast of the Month and seasonal promotions.
Our marketing manager will also make monthly calls to support local
promotions and partnerships.
Field Support
Our real estate team will assist with site selection, permitting,
contractor and subcontractor selection, construction, and
inspection. They will review quotes to ensure the build-out costs
are at or below the market. If new Franchisees prefer, the
Toastique Team can perform the general contracting of new locations
themselves.
Marketing
We require 2% of gross sales weekly to be allocated to the brand
development fund and 2% to be spent on local marketing efforts.
The brand development program is on hold for existing
and new Franchisees to ensure 2025 is our most successful year
yet.
Our experienced marketing team, with 12+ years of advertising
and digital marketing experience, assists franchisees with their
grand opening campaigns and provides current and new marketing
assets.
Each location will have its own independent Facebook, TikTok,
and X pages to interact with its local community and promote its
location.